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Creator's MBA Newsletter

Skip the trends, copy what works: My Q1 2025 playbook

Published 3 days ago • 4 min read

Welcome to Creator's MBA, your weekly resource to help you 10X your digital product revenue in 5 minutes. Shared with ~12,000 readers every week. Was this sent to you? Subscribe here so you don't miss the next one.

Hey Reader!

The online space keeps evolving and here's one question I'm getting asked almost every single week: "What's actually working in 2025?"

Instead of guessing, I've been testing everything myself. This January alone:

  • Landed over $3,000 in paid newsletter sponsorships (with every step documented)
  • Tested both sides of the sponsorship game to know exactly what converts
  • Validated new tools like Sparkloop Newsletter Radar and Upscribe for revenue generation
  • Built and optimized referral systems that get real results
  • Achieved $1.56 cost per lead in our latest HobbyScool launch

Why am I sharing this? Because as my student, Alicia, puts it:

"Destini stays up on the current research without getting swept away by time-wasting trends and fads, and as one of her students, I benefit from this immensely. I don't have to spend the time weeding through the noise, which is a relief!"

Consider me your personal testing ground for what's working in 2025 - and I can't wait to share it all with you in these upcoming live trainings.

But first...

​

🖱️ READY TO MULTIPLE YOUR DIGITAL PRODUCT SALES?

If you’re a digital product seller looking to make more sales without having to run Facebook ads or be tied to social media 24/7, you’ll want to keep reading.

My friend, Kelly, over at Create Your Affiliate Program, is offering you FREE access to a list of the top 3 must-haves to start your own affiliate program for your product business - so you can get others promoting your products and boosting your sales on a consistent basis. 💡📈

Whether you’ve been curious about affiliate marketing or just need a little guidance, this list is packed with the exact three things needed to help you get your affiliate program started with ease.

​

📅 FREE LIVE WORKSHOP

What if growing your digital product business could be... simpler?

After building and scaling three successful digital product businesses across B2C and B2B markets, I've discovered something that I can't wait to share with you.

Join me for a free live workshop where I'll show you how to 10X your digital product revenue using a minimalist offer that powers your entire growth flywheel.

​"10X Your Digital Product Revenue"​

Thursday, February 20th at 1pm ET

You'll discover:

  • The Growth Flywheel Framework that creates automatic momentum
  • How to design a streamlined signature offer that drives serious revenue
  • Simple triggers that generate referrals and repeat business on autopilot

BONUS: Get my Growth Flywheel Blueprint when you register!

Can't make it live? Register anyway to get the replay.

📧 UPCOMING LIVE WORKSHOPS

Here are the live workshops coming up in the Newsletter Profit Club that you absolutely don’t want to miss:

  • February: The Referral Playbook: Learn how to design an irresistible referral program your readers can’t help but share (with ready-to-implement templates and automation sequences)
  • March: Cash In Your Inbox: Get 7 proven newsletter revenue streams you can activate within 30 days, including how to land sponsorships
  • April: The Teach & Pitch Newsletter Method: Master the "Value Sandwich Method" for promotional emails readers love so you can insert your offers naturally without killing engagement
  • May: Paid Traffic for Newsletters: Tired of only relying on summits & bundles to grow your email list? Discover different traffic strategies so you can predictably grow your newsletter without breaking the bank

Choose Your Perfect Access:

✨ Monthly Newsletter Profit Club: $19/month - Access monthly workshops + complete training library ​

🌟 BEST VALUE: Annual Newsletter Profit Club: $197 - Get all workshops + exclusive yearly bonuses ​

🎯 Individual Workshops: $49 each - Pick the ones you want. Go here for the individual workshops.​

P.S. All workshops are recorded and replay uploaded within 24 hours.

🔬 UPCOMING LIVE WORKSHOPS

And here’s what’s coming up in the Digital Product Growth Lab to help you scale your digital product business:

  • February: Offer Container Deep-Dive: Get my proven framework for structuring and pricing your offers to maximize revenue, including the exact positioning strategies that drive repeat sales
  • March: Social Proof Made Easy: Learn my automated system for turning client wins into powerful marketing assets, complete with templates that pull out compelling, specific results
  • April: The Revenue Roadmap: Discover how to build your AI-powered lead-to-core offer journey, including behind-the-scenes access to my complete funnel setup that’s converting right now
  • May: The AI Student Success System: Get my proven AI agent templates and prompts that provide 24/7 student support and boost course completion rates (perfect for scaling without more team members)

Choose How You Want to Get Access:

✨ Monthly Digital Product Growth Lab: $19/month - Access monthly workshops + complete training library ​

🌟 BEST VALUE: Digital Product Growth Lab: $197 - Get all workshops + exclusive yearly bonuses ​

🎯 Individual Workshops: $49 each - Pick the ones you want. Go here for the individual workshops.​

P.S. All workshops are recorded and replay uploaded within 24 hours.

P.S.S. Digital Product Growth Lab members have the option to add VIP Coaching for weekly personalized feedback and support.

Ready to turn 2025 into your breakthrough year? Don't wait - grab your spot in the workshops that match your goals.

Whether you're focusing on newsletters, digital products, or both, I'm here to help you skip the trial and error and jump straight to what works.

See you in the next training!

Destini

Coach, Newsletter Profit Club & Digital Product Growth Lab

P.S. Remember, all workshops are recorded, so even if you can't make it live, you won't miss a thing. Grab your spot now!
​

Dr. Destini Copp

Certified Business Growth Coach for Digital Product Entrepreneurs

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This email may contain affiliate links. If you click through my referral link, at no additional cost to you, I may earn a small commission if you make a purchase. Thank you for supporting my small business. Read my privacy policy.​

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Creator's MBA Newsletter

Actionable marketing advice that you'll save in a special Gmail folder to 10X your revenue in your digital product business, sent weekly to 12,000+ readers.

Hi, there, I'm Dr. Destini Copp! I'm passionate about helping business owners like you generate consistent revenue from your digital product business without the need to be glued to your desk, constantly live launching, or worrying about social media algorithms.

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