Hi Reader,

When's the last time you asked ChatGPT or another AI tool for business recommendations? Because your potential customers are doing it right now.

The good news? You can position your business to show up in these recommendations. Today's newsletter is packed with what's working now (including how to get AI working FOR your business), plus a website full of free calculators to track your marketing results.

Let's dive right in...

📑 BOOKMARK THIS WEBSITE FROM OUR SPONSOR Stop guessing about your business numbers! This site has calculators for everything from "how much should I spend on ads?" to "is this marketing actually working?" 💡 Quick Example: Speaking at a virtual summit? Use their free UTM link builder to track exactly how many leads you get from your talk. Finally know if these events are worth your time! Bookmark this now - you'll thank me later when you need to make quick marketing decisions. ​ ACCESS THE FREE CALCULATORS: NO LOGIN REQUIRED

🎧 NEW EPISODE

Have questions about blogging in 2025? Yeah, me too.

This week, I sat down with Liz Stapleton, attorney-turned-blogger and founder of the 2025 Blogger Breakthrough Summit, to unpack exactly what you need to know.

In this episode, we dive deep into ways to use AI as your content assistant (without losing your authentic voice!), explore important copyright considerations that could affect your blog, and discuss why going back to basics might be the secret to standing out in 2025.

Liz brings her unique perspective as both a legal expert and successful blogger to help you navigate the intersection of technology and authentic content creation.

You'll discover:

• How to leverage AI tools while maintaining your unique voice
• Essential copyright knowledge for bloggers using AI
• Why community building matters more than ever
• Practical tips for balancing new tech with tried-and-true blogging strategies

Don't miss this conversation if you want to position your blog for success in 2025 and beyond.

🎙️Listen in here: Website, Apple Podcasts, Spotify, or YouTube.

📅 UPCOMING WORKSHOPS & EVENTS

Is your blog packed with valuable content but not delivering the sales you deserve? You're not alone.

I'm excited to be speaking at the 2025 Blogger Breakthrough Summit (January 27-31) – where you'll learn proven strategies for turning casual readers into eager buyers.

Over 5 value-packed days, you'll discover the exact systems successful bloggers use to consistently sell digital products through their content.

What You'll Experience:

• Daily live sessions with 6-figure bloggers sharing their tested strategies
• Hands-on implementation workshop to put your learning into action
• Direct feedback on your blog-to-product strategy
• Progressive training from foundations to scaling
• Flexible session tracks based on your experience level

Plus, register now to grab $300+ in exclusive bonuses, including the free coveted summit SWAG Bag!

💡 QUICK TIP

When someone is going to ChatGPT and asking them for experts related to your topic, do you want them to recommend you? Me too!

For instance, let's assume a digital product creator needs help with their newsletter. When they go to ChatGPT, type in "who can help me grow & monetize my newsletter", I want my Newsletter Profit Club to be mentioned as a solution.

Here's one way to increase your chances of being recommended:

Frame your blog posts with clear problem-solution structures.

Instead of "5 Ways to Use Instagram," start with "Struggling to get engagement on Instagram? Here's how I helped my clients double their reach..."

AI platforms are more likely to recommend content that directly connects problems with solutions.

This is just one of many AI-optimization strategies that will be covered at the 2025 Blogger Breakthrough Summit next week. I'm excited to be speaking at the event and learning alongside you so I can turn my website into a AI recommendation machine.

Want to discover more ways to position your blog for both AI and human readers?

👉 Grab your free ticket here.

📑 BOOKMARK WORTHY

Do you feel like what was working a year or two ago isn't working anymore? Here are 3 marketing strategies that are still working for me as we move into 2025.

#1 Find Your Audience & Help Solve Their Problems

Sometimes you can do all the "right" things - customer interviews, Zoom calls, surveys - and still feel stuck on your offer. I've been there. Here's what I've learned: at some point, you have to put a stake in the ground and launch.

When I first launched Newsletter Profit Club, it wasn't perfect. But by actually serving real customers, I learned more in the first month than I did in months of planning.

Each new member helped me refine what worked and what didn't. The key? Start with something solid, then let your audience guide you to make it exactly what your audience wants.

#2 Stay Consistent With Your Content

Webinars, partnerships, content creation, email marketing - they all work, but here's the thing: you've got to be consistent.

You can't send one newsletter, record one podcast, do one webinar launch and disappear for six months, then wonder why it failed.

Keep showing up and fine-tuning your message until it connects.

#3 Focus on Audience Building & Marketing Your Offers

I know it feels like you're constantly marketing yourself, but no one is paying that much attention - they're focused on their own problems. Spend 80% of your time building your audience & marketing your offers to them, 20% on everything else.

If you're wondering what exactly falls into the 80%, ask yourself this question: Does this activity bring in revenue (or has the potential to bring in revenue)? Like building your email list, sending out a flash sale email sequence, hosting a webinar, or sending out a newsletter.

The other 20% - like tweaking your website colors or organizing your Dropbox folders - can wait. Those tasks might make you feel productive, but they're not directly contributing to your bottom line.

Remember: Your audience isn't sitting around waiting for your next Instagram post or perfectly designed PDF. They're waiting for solutions to their problems. Focus your time accordingly.

Ready to learn more strategies that are working right now? Join me at the 2025 Blogger Breakthrough Summit! I'll be sharing my Newsletter Profit System, plus you'll get access to 30+ other experts sharing what's actually working for them.

Before you go...

👉 I'd love to hear what's working (or not working) in your business right now. Just hit reply and let me know. I'm happy to help!

Destini

Host, Creator's MBA Podcast

Creator, Newsletter Profit Club & Digital Product Growth Lab

Dr. Destini Copp Certified Business Growth Coach for Digital Product Entrepreneurs

Share with a friend, get cool stuff! Have a business friend who'd love the Creator's MBA newsletter too? Give them your unique referral link (below) and get an awesome reward (Email Marketing Planner from our HelloContent shop) when one of your friends subscribe. [RH_REFLINK GOES HERE] Facebook Twitter Whatsapp Telegram Linkedin Email PS: You have referred [RH_TOTREF GOES HERE] people so far See how many referrals you have ⚡️ by SparkLoop