Hi Reader,

You don’t need another to-do list this week.

You need clarity on what to act on.

I’ve lined up three focused trainings, plus one powerful new resource, to help you stop spinning and start scaling.

Whether you’re refining your funnel, launching a paid newsletter, or just figuring out where AI fits into your business, everything this week is built for forward motion.

Here’s what I’ve got for you 👇

🎧 NEW EPISODE

I’ve seen so many digital product creators get excited about launching a paid newsletter—only to be disappointed when it doesn’t gain traction. The reason?

They’re offering more content instead of something different.

In this episode, I’m pulling back the curtain on why most paid newsletters fail—and what you can do to avoid the same fate.

Paid newsletters aren't just about adding more to your free content—they're a digital product with a specific promise and transformation.

In this episode, I walk you through the key mindset shift you need to make and exactly how to structure a paid newsletter offer that your audience will be excited to buy.

If you're thinking about launching a paid newsletter or already have one that's not growing, this one is for you.

What You’ll Learn:

• The difference between monetizing a free newsletter vs. creating a paid one
• Why “more content” is not the answer—and what is
• The transformation mindset: what your subscribers actually want
• Proven formats that work for paid newsletters
• How to avoid content burnout and confusion between free vs. paid
• Questions to help you clarify your offer
• A sneak peek into the Paid Newsletter Playbook workshop

If you’ve been thinking about launching a paid newsletter—or revamping one that’s not converting—this episode will give you the clarity and strategy you need.

If this topic resonates, I'm diving deeper in a live workshop on Wednesday (details at the end of this email).

🎙️Listen in here: Website, Apple Podcasts, Spotify, or YouTube.​

💻 FREE LIVE TRAINING: BEYOND FUNNELS: BUILD A SELF-SUSTAINING GROWTH FLYWHEEL

Stuck in the cycle of create → post → hope someone buys?

If every month feels like a reset button with no momentum, it’s not a product problem—it’s a system problem.

In this free workshop, I’ll show you how to build a self-sustaining growth engine, so sales happen even when you're not in launch mode.

What you’ll learn:
✔️ The 5-part growth flywheel behind every stable digital product business
✔️ Why traditional funnels are failing (and what to do instead)
✔️ A plug-and-play system for long-term revenue

Bonus: Canva Growth Flywheel Whiteboard to map your strategy live.

Date: Tuesday, June 17

Time: 1:00 – 2:30pm ET

🔗 Add to Your Calendar Here (one click registration)​

💬 Text GROWTH to +1 833 474 3500 and get a friendly reminder when I go live.

This is how smart creators scale—without the stress.

💻 FREE LIVE TRAINING: MAKE MONEY EVERY TIME YOU HIT SEND (WITHOUT BURNING OUT YOUR LIST)

✉️ Tired of Sending Emails That Don’t Make Money?

Let’s fix that—live and together.

If you’re publishing a newsletter (or thinking about starting one), this free training will show you how to finally turn it into a revenue stream—even with a small list.

🗓 Tuesday, June 18 | 1:00 PM ET

📍 Free, live training for digital product creators

Here’s what we’ll cover:

• The simple structure I use to turn weekly emails into consistent income
• How to monetize with affiliate links, product sales, and sponsors—without feeling salesy
• A behind-the-scenes look at my “Mini Magazine” method
• The #1 mindset shift that makes your newsletter feel easier and more effective

🔗 Add to Your Calendar Here (one click registration)

💬 Text NEWSLETTER to +1 833 474 3500 for workshop reminders

📚 BOOKMARK WORTHY STRATEGY

Not sure how AI actually fits into your content or business systems? Let’s fix that.

That’s why I created the AI Adoption Checklist for Digital Product Creators—a practical, step-by-step guide to help you go from “Where do I even start?” to “This fits my workflow perfectly.”

Inside the checklist, you'll get:

• A 7-step framework designed specifically for course creators, newsletter writers, and digital product sellers
• A minimum viable AI toolkit—so you can skip shiny object syndrome and focus on tools that actually help
• Smart systems to reduce friction and integrate AI into your weekly content, launch, or product creation workflows
• Tips for reducing burnout and building a sustainable AI strategy that grows with your business

👉 Download the checklist here​

This is the same framework I use in my business—and it’ll save you hours of trial and error as you start (or scale) your AI adoption journey.

Want to hear how other creators are using AI right now?

Join us for the Summer of AI Live Panel with creators who are using AI in real ways—not just talking about it.

🧠 Summer of AI Panel: Ask Us Anything About AI

📅 Tuesday, June 17 | ⏰ 3:30–5:00 PM ET

🎙 Panelists: Kate Kordsmeier, Ruth Poundwhite, Steph Blake, Tara Reid, Liz Stapleton, and me
❓ Submit your questions here​
📌 Add to calendar​

📅 Quick Recap: This Week’s Live Events

Open to Everyone:

• Tue, June 17 @ 1PM ET → Build Your Growth Flywheel​
  📌 Long-term revenue without constant launching
  Add to Your Calendar | Text GROWTH to +1 833 474 3500
• Tue, June 17 @ 3:30PM ET → Summer of AI: Ask Us Anything Panel​
  📌 Real-world AI strategies from course & content creators
  ​Add to Calendar | Submit Questions​
• Wed, June 19 @ 1PM ET → Make Money Every Time You Hit Send​
  📌 Monetize your newsletter (even with a small list)
  ​Add to Your Calendar | Text NEWSLETTER to +1 833 474 3500

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Members-Only Workshops:

• Tue, June 18 @ 1PM ET → The Paid Newsletter Playbook​
  📍 Newsletter Profit Club | Join Now​
• Tue, June 25 @ 1PM ET → Fix Your Funnel (with Frankie)​
  📍 Digital Product Growth Lab | Join Now​

You don’t need to do everything this week, but you do need to do something.

Pick the one strategy, system, or workshop that fits where you are right now and run with it.

Each one is designed to build momentum, not add more noise.

Whether I see you live on Zoom or behind the scenes via podcast or checklist download, I'm rooting for your next move to be your best one yet.

To your next profitable send,

Destini

Coach & Creator, Newsletter Profit Club + Digital Product Growth Lab
Host, Creator’s MBA Podcast

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P.S. Can’t make all the live trainings this week? Register anyway to get the replays—each session is packed with practical strategies you can implement in under an hour.

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Dr. Destini Copp Certified Business Growth Coach for Digital Product Entrepreneurs