Let’s be honest, Reader.

Keeping up with AI lately feels like trying to sip from a firehose. New tools, new updates, new possibilities… and zero time to figure out what actually matters for your business.

That’s why this week’s issue is all about cutting through the noise and showing you what’s working, not in theory, but in real, everyday use by creators like you and me.

If you’re feeling behind, overwhelmed, or just a little skeptical, you're in the right place.

Let’s dig in.

🎧 NEW EPISODE

Struggling to keep up with all the AI changes? We ALL can relate.

In this special panel episode, I sat down with some of the smartest business minds I know to talk candidly about how we’re navigating the fast-moving world of AI.

This isn’t a tech tutorial or another hype-filled forecast. It’s a behind-the-scenes conversation on what we’re actually doing—what’s working, what’s not, and how we’re using AI to streamline our businesses and serve people better (without losing the human touch).

🧠 In this episode, we cover:

• Smart ways to package custom GPTs into digital offers
• How to protect and price your AI tools
• Using AI to write better newsletters and sales pages
• Tools we’re using to build bots, apps, and automations
• A refreshing take on the ethics of AI (and what it means for your business)
• And why it’s totally normal to feel behind on AI right now

If AI still feels overwhelming, this is your entry point. No jargon, no pressure—just real talk and doable ideas to help you move forward with confidence.

🎙️Listen in here: Website, Apple Podcasts, Spotify, or YouTube.​

💌 FREE: YOUR PERSONALIZED AI UPGRADE PLAN FOR YOUR COURSE, MEMBERSHIP, OR COACHING PROGRAM

🧠 Still not sure how AI fits into your program? Start here.

If you loved the podcast episode but still feel unsure where to begin with AI in your business, I’ve got something for you.

Meet Sage, your free AI strategy assistant.

In under 2 minutes, Sage will give you a personalized plan with 2–3 simple ways to add AI to your course, membership, or coaching program—without tech overwhelm or guesswork.

✨ Think:​
• A GPT trained on your content
• An onboarding assistant that runs on autopilot
• A habit tracker to help your students follow through

Sage is perfect if you want to deliver better results and free up your time without adding more calls, content, or complexity.

👉 Get Your Free AI Plan — no tech skills required, just smart recommendations that work

P.S. Once you’ve got your plan, and you're ready to build those tools? That’s exactly what we do inside the AI Implementation Lab. If you’re curious, just reply and ask—I’ll tell you if it’s a fit.

🏠 STILL BUILDING ON BORROWED LAND? (From Our Partner, GetResponse)

If Instagram vanished tomorrow… would your business still stand?

Too many creators build audiences they don’t actually own—on platforms that can change the rules (or disappear) overnight.

But email? That’s different. It’s your direct line. Your digital asset. Your most powerful path to predictable growth.

In this free guide, you’ll learn how to:

• Turn followers into subscribers (and subscribers into sales)
• Use simple automations like abandoned cart emails that quietly drive revenue
• Create a hybrid funnel that starts on social—but converts on your terms
• Protect your business from platform risk with an email-first strategy

📘 Download the free guide: "Owned vs. Rented Land"​

Build something that lasts—on land you actually own.

📌 BOOKMARK WORTHY STRATEGY

There’s a big difference between reading about AI tools and actually using them to improve your business. Here are a few ways I’ve integrated AI into my programs—not just as a trend, but as a system that supports my students and saves me hours every week.

1. Custom GPTs Trained on My Program Content

Inside the Newsletter Profit Club, I’ve created a custom GPT trained on all my latest research, past trainings, and monthly workshops. It’s like having a searchable AI assistant that knows exactly what I teach and how I teach it.

Members can ask questions like:
• “What’s a good affiliate to promote in a paid newsletter?”
• “How do I get sponsors for a free Substack?”
• “Can you give me a weekly schedule for writing and monetizing my emails?”

It’s available 24/7—and always up to date with the latest from inside the club.

2. Personalized Onboarding Bots

Not every member starts in the same place. Some have 70,000+ subscribers. Others are just writing their first email.

Their goals are totally different—so their path through the program should be, too.

That’s where my onboarding bots come in.

Instead of a one-size-fits-all welcome, I use AI to guide each person to the right starting point based on their list size, monetization goals, and experience level. It's fast, helpful, and makes people feel seen from day one.

3. Accountability Bots for Consistent Newsletter Writing

So many people tell me, “I know I should be emailing my list, but I keep falling off.”

That’s why I created an accountability system powered by AI + SMS.

Every week, members get a friendly text:

They can then open an AI writing assistant built specifically to help them finish and send their email—with minimal friction and zero overthinking.

It’s simple, but it works.

None of these tools required a huge tech build or a big budget. Just smart, strategic use of AI to meet real needs.

👉 Want help building tools like these into your course, membership, or coaching program?

​Sage (my free AI planning assistant) will show you where to start.

And when you're ready to actually build them, the AI Implementation Lab is where we do it—together.

If AI still feels like “one more thing” to figure out… you don’t have to do it alone.

Inside the AI Implementation Lab, we build your tools—together.

Not just what’s trendy. Not what worked for someone else.

We design what actually supports your students, fits your program, and saves you time.

If you’re ready to stop collecting ideas and start implementing the right ones, click here to learn more or just hit reply and tell me a bit about your program. I’ll let you know if it’s a good fit.

You’ve got this—and I’ve got your back.

Until next time,

Destini

Business Growth Coach & Graduate Marketing Professor

Host, Creator’s MBA Podcast

​

P.S. Not sure where to start with AI? Sage will give you a personalized plan in under 2 minutes. And if you’re ready to build those tools into your program, the AI Implementation Lab is open now—but spots are limited. If you're curious, just hit reply and tell me what you're working on.

​

Dr. Destini Copp Certified Business Growth Coach for Digital Product Entrepreneurs