37.5% of my VIP orders come from affiliates


Creator's MBA — The Sunday Edition

Creator's MBA

The Sunday Edition

Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels.


Was this forwarded to you? Subscribe here so you don't miss the next one.

In this issue

→ 37.5% of my VIP orders come through affiliate links

→ The two rates my program pays, and why there are two

→ The twelve-month calendar that keeps affiliates promoting

→ The Amplify Lab opens Monday, and we build yours together

"My JV webinar is probably what grows my email list the most, more than being in a bundle, more than being in a summit, more than hosting a bundle, more than hosting a summit."

— Nadalie, The List & Email Panel


Deep Dive

What My Affiliate Program Pays and How It's Built

Nadalie was talking about JV webinars, but the same thing is true of affiliates. At HobbyScool, 37.5% of VIP pass orders come through affiliate links. Those sales happened without me running an ad or sending an email, because a partner put the event in front of their own audience.

Here's what the program behind that number pays. Affiliates earn 50% on an event VIP or paid upgrade and 30% recurring on membership programs, with a 60-day cookie, so anything a referred person buys in that window counts. There's no minimum payout, and commissions go out monthly through PayPal.

The rates get people to sign up. The calendar is what keeps them promoting. I run events year-round, and every one has a promo window that opens three weeks before it goes live, so an affiliate always has something current to send, with a real date attached. I wrote up the full twelve-month structure, and if you're building your own program this year, start there → What Grew My Affiliate Program

Next week I'm building this exact system with members.


The Amplify Lab · Opens Monday

Build Your Affiliate Program With Me Next Week

The Amplify Lab runs August 24 through September 1 inside the Creator's MBA AI Mastermind. We set up your program together: the commission structure, the program page, the partner packs, and the promo calendar that keeps people selling. The Mastermind is $97 a month, $970 a year, or $1,497 for lifetime with code MASTERMIND, and joining now puts you in the Lab all next week.

Pre-work drops Monday, Aug 24

Live build Wednesday, Aug 26 · 1pm ET

Post your program for feedback through Sept 1

Join the AI Mastermind →

Before You Go

The Creator's MBA AI Mastermind

The Amplify Lab runs next week, with the live build Wednesday at 1pm ET.

Join before Monday →

The Back Room ($47)

All five Closed Door Talks recordings to keep, plus the Q4 Money Map replay. The free feed closes Monday, Aug 31.

Keep everything →

Newsletter Profit Club

The Welcome Experience Makeover replay is inside.

Join NPC →

See you Wednesday at 1:00,
Destini

P.S. My affiliate program runs on this same structure. If you want to promote my events and programs, everything is at destinicopp.com/affiliate-program

Dr. Destini Copp

Helping creators build predictable revenue with AI-powered business systems.

🎓 University Professor & Creator of The Creator’s MBA Mastermind & Newsletter Profit Club
📈 20k+ students supported
⚡ Growth Flywheels, AI Systems, Rinse-and-Repeat Revenue

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Creator's MBA Newsletter

Hi, there, I'm Dr. Destini Copp! I help business owners turn their digital products into predictable revenue—using growth flywheels + AI.

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