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Creator's MBA Newsletter

Four times a day, Claude reads her inbox

Published 3 days agoย โ€ขย 2 min read

Behind the Build: AI Edition ยท Free

Creator's MBA

Hey Reader,

Steph Blake's flash sales used to take her a day and a half. Coming up with the idea, building the pages, writing the emails, getting it all scheduled. Now it takes her 30 minutes, and most of that is her deciding what the sale is for and reading the copy before it goes out. The emails going into Kit, the coupon codes, the tags, the records in Airtable, all of that happens without her.

She was on the Creator's MBA Show this week and we went through what she has running in her business, what she won't hand over, and how she decides which is which.

A few of the ones we talked about

Her inbox. Four times a day, Claude reads her Gmail and writes replies in her voice. It doesn't send them. She or her team reads every one before it goes out.

Her calls. Every call she records gets read overnight and the quotes, the pain points and the testimonials get pulled into Airtable. So she can go search for what somebody said instead of digging through transcripts nobody opens.

Her notes and context. A lot of people build this in Obsidian. Steph works off a desktop, a laptop and a phone and didn't want anything saved to just one computer, so she built hers in Google Drive and everything backs up there instead.

Her rule for deciding what to automate is very simple. Automate what doesn't need you. Not everything. The audits, the record updates, the first drafts. You stay in the part where somebody has to make a decision.

Episode 284

Automate What Doesn't Need You

Listen to the episode โ†’

Steph is also running something free right now called Behind the Build: AI Edition, and I'm one of the contributors.

Fourteen of us each wrote up one real thing we've built with AI. There are no videos, so you can read any one of them in about five minutes. What it is, why we built it, what it fixed, and the steps to go set it up yourself.

Mine is called The Folder That Writes Seven Newsletters a Week. Every newsletter I publish starts in one Cowork folder.

Some of the others

Monica Froese
An automation that reads her competitors' newsletters every morning and turns them into her content calendar
Liz Stapleton
A customer support system where the AI isn't allowed to know who her customers are
Heather Ritchie
One place that tracks every bundle and summit she's ever joined, with the deadlines, coupon codes and promo dates
Pierre Boutquin
A fact-checker that reads the source before anything goes out under his name
Steph Blake
The 117 calls she recorded and never watched again

It's free to sign up and you can read all fourteen.

See all 14 builds โ†’

Talk soon,

Destini

P.S. When you sign up there's a VIP Pass offered right after, and it's $49 there. That's what gets you the replay of the live build session Steph is running, plus everything else.

Dr. Destini Copp

Helping digital product business owners build consistent revenue with AI systems instead of a bigger team.

๐ŸŽ“ MBA professor and founder of the Creator's MBA AI Mastermind & Newsletter Profit Club
๐Ÿ“ˆ 12,000+ students taught
โšก Growth flywheels, AI systems, revenue that compounds

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Creator's MBA Newsletter

A five-minute read, four times a week, on building consistent revenue in a digital product business using AI instead of a bigger team. Read by 8,000+ business owners.

I'm Dr. Destini Copp. Twenty-five years in marketing, seven running my own digital product businesses, and I write about what's working in mine right now.

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