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Creator's MBA Newsletter

I'm running 6 of these 7 in October

Published about 7 hours ago • 3 min read
Creator's MBA · Sunday Edition

Creator's MBA

The Sunday Edition

Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels.

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In this issue

→ Why October matters more than Black Friday week

→ The seven October campaigns and which ones I'm running

→ How to pick the one that fits your business right now

→ A free skill that plans your October through December

Deep Dive

What to run in October before Black Friday

Amazon and Target both run early holiday events in October and they build them around their member programs.

That way people are already shopping with them by the time Black Friday gets here.

You can do the same thing with your list.

If you go quiet in October and show up in late November with a sale, you're asking people who haven't heard from you in weeks to buy.

If you run a campaign in October, you're getting new people on your list and warming up the ones already there.

I wrote up seven October campaigns you can run and I'm running six of them myself this month. The only one I'm skipping is a free challenge.

What I'm running in October

A live workshop. It teaches something useful and invites people into Newsletter Profit Club at the end and it runs inside the summit I'm hosting this month.

A lead magnet push. I do these all the time, so October is no different.

Theme weeks. The summit is one and I'll run a few Black Friday weeks too.

A Black Friday early access list. People can sign up to hear first what I'll be promoting over the holidays.

A membership open house. I'm doing something like this as part of the summit.

Collabs. I'll keep speaking in other people's summits and contributing to their collab guides, the way I do all year.

You don't need to run six. Pick one based on where your business is right now and do that one well.

Find your line, pick your campaign

You don't have a free way in. Run a lead magnet push.

People download your freebie but don't buy. Run a live workshop.

People aren't sure what your membership gives them. Run an open house.

Your list has gone quiet. Run a challenge or a theme week.

Your audience is small. Do a collaboration.

You have a strong offer ready. Open a Black Friday early access list.

Once you've picked, here's how October lays out.

The week of October 5, point your content toward the campaign topic and open registration. The week of the 12th is your main promotion push with your dedicated campaign emails.

The week of the 19th you run the campaign and make your offer on the last day. The week of the 26th you send your follow-up emails and start talking about Black Friday.

The full article walks through each of the seven with more detail on how to run it.

Read the full breakdown → October Campaign Ideas That Warm Up Your List Before Black Friday

Free Claude skill

Plan October through December in one sitting

The Q4 Campaign Planner asks you about every offer and freebie you have, figures out which one everything else should lead to, finds the gaps and hands you a campaign calendar for October, November and December.

It also gives you a starting pick for Black Friday.

Get the free planner →

Before You Go

The Q4 Campaign Planner

A free Claude skill that maps your offers and plans your October through December campaigns.

Get the planner →

Newsletter Profit Club

Where you learn the Mini Magazine Method and Teach & Pitch Method. The Black Friday Profit Party workshop is included.

Join NPC →

The Creator's MBA AI Mastermind

The Black Friday Profit Party is included here too and after the workshop I review your holiday plan and give you feedback on it.

See the Mastermind →

Talk soon,
Destini

P.S. The planner gets you a starting point and on Wednesday, October 28, from 1 to 2:30pm ET, we build out the rest together at the Black Friday Profit Party. We map your offers, pick how you want to structure your holiday sale and plan your November and December calendar. It's included in Newsletter Profit Club and the AI Mastermind, so if you join either one before then, you're in.

Dr. Destini Copp

Helping digital product business owners build consistent revenue with AI systems instead of a bigger team.

🎓 MBA professor and founder of the Creator's MBA AI Mastermind & Newsletter Profit Club
📈 12,000+ students taught
⚡ Growth flywheels, AI systems, revenue that compounds

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Creator's MBA Newsletter

A five-minute read, four times a week, on building consistent revenue in a digital product business using AI instead of a bigger team. Read by 8,000+ business owners.

I'm Dr. Destini Copp. Twenty-five years in marketing, seven running my own digital product businesses, and I write about what's working in mine right now.

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