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For a long time, I assumed that if something in my business felt unclear, the answer was more information.
More dashboards.
More metrics.
More breakdowns by channel, offer, and timeframe.
And to be clear, this wasn’t coming from inexperience.
I’m credentialed to teach research analytics at the doctoral level. I understand measurement, analysis, and data design.
But even with that background, I reached a point where my dashboards were no longer helping me decide anything.
I could see everything, revenue by offer, email performance, traffic trends, growth experiments, and still find myself asking:
“What actually deserves my attention right now?”
That’s when I realized something:
The problem wasn’t a lack of data.
It was that my dashboards required too much information to be useful.
So I did something that might sound counterintuitive.
I made my CEO dashboard… lazy.
Not vague.
Deliberately minimal.
A dashboard that helps me make quality decisions.
That’s what this week’s newsletter and podcast, is about.
👇👇👇
🎧 FEATURED PODCAST
In this episode, I walk through how I simplified the way I look at my business.
Not by finding better tools, but by removing metrics that looked important and weren’t actually influencing decisions.
I talk about:
- the numbers I stopped tracking entirely
- the signals I still review consistently
- and how that shift reduced friction in decision-making
This isn’t a tutorial or a walkthrough.
It’s how my thinking changed once the business outgrew “track everything” logic.
🎙️Listen in here: Website, Apple Podcasts, Spotify, and YouTube.
If you already track metrics, this episode will help you confirm which ones still deserve attention and which ones don’t.
🔖 BOOKMARK WORTHY
A lazy CEO dashboard doesn’t explain everything.
It answers a small number of questions, reliably.
When I stripped my dashboards down, three questions remained.
#1. What is earning right now?
Not what could earn. Not what I enjoy working on.
What is actually producing revenue.
When I laid my offers out across HobbyScool and my personal brand, the earning picture was clear and it immediately raised a second question:
Is this revenue aligned with where the business is going next?
Some offers worked. They sold consistently.
They also pulled the business in directions I no longer wanted to go.
A lazy dashboard makes those tradeoffs visible.
#2. What is costing more than it should?
Cost isn’t just financial. It’s:
- ongoing attention
- delivery and support load
- brand and messaging fragmentation
I didn’t stop the Part-Time Passion Club because it failed.
I stopped it because the cost of carrying it no longer matched the direction of the business.
Creators ask, “Does this sell?” CEOs ask, “Is this still worth marketing?”
A lazy dashboard forces that question without going back and forth.
#3. What deserves focus now?
Once earning and cost are visible, focus becomes obvious.
For me, that meant:
- HobbyScool clearly centering on creativity and partnerships
- monetization and strategy living inside my personal brand
- letting go of offers that no longer fit, even if they once did
That wasn’t a productivity decision. It was a leadership one.
A lazy dashboard doesn’t ask you to analyze endlessly. It helps you decide and move on.
📅 INSIDE CREATOR’S MBA LAB THIS WEEK
CEO Systems Kickstart | Wednesday, January 21
Inside Creator’s MBA Lab this week, we’re building the lazy CEO scorecard I now use.
Not a reporting dashboard.
A decision system that doesn’t require constant upkeep.
We’ll design:
- a monthly scorecard that rolls up cleanly over time
- visibility into what earns, what costs, and where leads actually come from
- a structure you can revisit without overtracking
If you’re a Lab member, we’ll build this together during Wednesday’s session.
And if you’ve ever wondered what “CEO-level” work actually looks like inside the Lab, this is a good example.
More measurement didn’t improve my decisions.
Clearer questions did.
If a metric doesn’t inform a decision, it doesn’t belong on your dashboard.
Quick question before you go:
Do you currently have a CEO dashboard you actually use?
Just reply Yes or No.
Talk soon!
Destini
P.S. If you’re stuck on a specific decision, what to measure, what to ignore, or where your CEO dashboard should focus, the Flywheel Decision Session is designed for exactly that.
It’s a focused space to get clarity on one real decision without overhauling everything.
👉 Learn more about the Flywheel Decision Session
