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Creator's MBA Newsletter

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Published about 4 hours ago • 3 min read

Creator's MBA

The Flywheel Edition

One flywheel stage, one AI move, one thing to do this week.

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All 5 Steps · Your Q4 Plan

Which step in your business needs the most work right now?

Whether you're working toward your first sale or you've made $80,000 this year.

Today's October 2, so there are about 90 days left in 2026, and a 90-day plan is exactly what my Creator's MBA Playbook helps you build.

I just finished the 2027 edition and the first thing it has you do is look at your whole business before you plan anything.

Every customer goes through the same five steps with your business. They find you, join your email list, get to know and trust you, buy from you, and then buy again and tell their friends.

One of those steps is usually where things slow down, and which one it is depends on where your business is right now.

If you're still working toward your first sales, it's usually one of the first few steps. People might not be finding you yet, or they're joining your list and there's nothing for them to buy.

If you're already making sales, it's often later on. Maybe people buy once and you never hear from them again, or nobody's sending their friends your way.

Either way, it helps to know which step it is before you plan the rest of your year.

The 1% AI Move

Let AI Help You Pick the Step to Work On

AI is really good at this because it can ask you questions about each step and go through your answers with you.

Your move this week

Open ChatGPT or Claude and tell it what you sell or want to sell and who it's for. Then ask it to go through the five steps with you one at a time.

If you have numbers, like how many people joined your list, how many bought and how many came back to buy again, give it those. If you're just getting started, rate each step from 1 to 5 instead.

Then ask it which step you should work on first and make the call yourself, because you know your business better than it does.

The Playbook comes with a Claude skill called the Creator's Growth Flywheel Vault that does this with you step by step, using your numbers or your ratings. It works on the free Claude plan too.

Once you know your step, it helps you build your plan for the next 90 days, which right now takes you through the end of 2026.

The 2027 Playbook

Plan Your Q4 Now and Your 2027 in December

You get the 2027 Playbook, the Flywheel Vault in Claude and short audio walkthroughs you can listen to anytime, so you can start planning the rest of 2026 today.

Then come to my live 2027 planning workshop on Wednesday, December 9 at 1pm ET and plan next year with me.

"I've gone through several coaches' 2026 planning programs, and this was by far the best for me. It was guided and specific to my situation, without spreadsheets or revisiting past revenue and expenses. That alone made it feel approachable and doable."

Sheri Hall, Graphic Designer

The Playbook System is normally $97 and you can get it for $47 right now.

Get the 2027 Playbook for $47 →

Already a Creator's MBA Mastermind member? The 2027 Creator's MBA Playbook was loaded into your course platform this week, so you don't need to buy it.

How to work with me

The Creator's MBA Mastermind

Members get the Black Friday Profit Party on October 28 and the 2027 planning workshop on December 9.

See the Mastermind →
Not sure it's a fit? Take the two minute quiz →

Newsletter Profit Club

The Black Friday Profit Party on October 28 is included here too.

Join NPC →
Not sure it's for you? Take the two minute quiz →

Talk soon,
Destini

P.S. Whether you've made your first sale yet or you're well past it, the Playbook will help you figure out where to spend your time for the rest of the year → get it for $47 here

Dr. Destini Copp

Helping digital product business owners build consistent revenue with AI systems instead of a bigger team.

🎓 MBA professor and founder of the Creator's MBA AI Mastermind & Newsletter Profit Club
📈 12,000+ students taught
⚡ Growth flywheels, AI systems, revenue that compounds

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Creator's MBA Newsletter

A five-minute read, four times a week, on building consistent revenue in a digital product business using AI instead of a bigger team. Read by 8,000+ business owners.

I'm Dr. Destini Copp. Twenty-five years in marketing, seven running my own digital product businesses, and I write about what's working in mine right now.

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