Hi Reader,

“Marketing has changed more in the last 3 years than in the previous 50.”

When I read that stat in a recent Masters in Marketing email, it clicked why so many of us feel overwhelmed right now.

The strategies that worked even a year ago aren’t delivering the same results.

But here is what I believe: the most effective approaches in 2025 are actually simpler than what everyone’s telling you to do.

In fact, I think you can narrow down your focus into a few simple areas and exceed your revenue goals this year.

In this week’s newsletter, I’m sharing:

- What’s actually working right now for me (and what you can stop doing)

- The exact email strategy that got “best launch emails ever” feedback

- How to get your entire Q1 launch done in just 5 focused days using AI

Plus, I’ll reveal why most digital creators aren’t making the money they want to make (and it’s not what you think).👇👇

📅 MINIMALIST LAUNCH METHOD: GET IT DONE WEEK

Create Your Entire Launch Assets in 5 Days With AI as Your Assistant

January 20-24, 2025 | 1pm ET Daily (All Sessions Recorded)

Have a program (online course, membership, service, or group coaching program) that you want to promote in the next few months?

Then, get ready to stop staring at blank pages and spending weeks on launch copy!

Join me for an intensive week where I'll show you how to leverage AI to create authentic, high-converting launch assets while maintaining your unique voice.

What You'll Create Using AI (Just 1 Hour Each Day):

• Day 1: Craft your engaging workshop content that converts
• Day 2: Build your registration page & compelling email invites
• Day 3: Write your high-converting sales page
• Day 4: Create your complete launch email sequence
• Day 5: Implementation & fine-tuning

Your Get It Done Week Bundle Includes:

✔️ Daily Live Implementation Sessions ($499 value)

✔️ Minimalist Launch Method Workshop ($99 value)

• The complete Minimalist Launch Method framework (live workshop recording) for consistently filled programs
• Why simple launches often convert better than complex strategies
• Step-by-step guidance for creating compelling live training
• Proven techniques for effective pitching and maximizing conversions
• Real examples from my 2025 Launch Calendar and how to adapt them for your business

✔️ Ultimate Launch Bundle ($149 value)

• 51-page launch planner
• Done-for-you email sequences
• Social media templates
• Customizable launch assets

Total Value: $747 Your Investment: Just $249

→ Secure your spot before registration closes January 20th​

💡 QUICK TIP

In my last launch, I tweaked my email approach. Instead of pre-writing everything, I let real audience interactions guide my content.

Here's what I did: During my workshop and audience interactions, I captured questions from the chat, email responses, and conversations.

Then, with the help of AI, I turned this real feedback into targeted launch emails.

The result?

People felt like I was speaking directly to them, because I was using their exact questions and concerns.

During the Minimalist Launch Method: Get It Done Week (January 20-24), I'll show you how to implement this exact strategy. You'll learn how to turn real-time audience feedback into high-converting emails that resonate deeply with your audience.

Ready to transform your launch emails?

📑 BOOKMARK WORTHY

While I don't claim to predict the future, I can share what's actually working right now for me.

A recent Masters in Marketing email said: "56% of marketing leaders believe marketing has changed more in the last 3 years than in the previous 50." WOW...

What does this mean for us as digital product creators? Here's my unfiltered truth:

✔️ Focus on your newsletter above all else - even social media.

In fact, for most niches, you can skip social media entirely (see my nine grid here on Instagram) and it won't affect your revenue at all.

Grow your list through:

• Bundle collaborations
• Virtual summits
• Guest podcasting
• Newsletter/freebie swaps
• Paid sponsorships/ads
• Free trainings for other people's audiences

✔️ Make offers consistently

Your newsletter isn't just for sharing free content - it's a revenue generator. This means:

• Include a tripwire offer after free gifts
• Run strategic affiliate promotions
• Promote your own products
• Every. Single. Newsletter. Should. Have. An. Offer.

(My Mini Magazine Method that I teach in the Newsletter Profit Club shows you how to do this without feeling salesy.)

✔️ For higher-ticket offers ($300+), live workshops are still key in 2025

Here's why:

• Provides immediate value to your audience
• Gets you face-to-face with potential buyers
• Helps you understand their real needs
• Should happen at least quarterly

This may be a bit controversial, but if you're not making the money think you should be making, you're likely:

• Not promoting your offers frequently enough
• Relying too heavily on passive email sequences
• Expecting content alone to convert

This doesn't work in 2025. You need strategic, consistent promotion combined with real audience interaction.

Need help implementing this for Q1?

​Join my Minimalist Launch Method: Get It Done Week. We'll create your entire promotion strategy together, using what's actually working right now.

If there’s one thing that’s clear at the start of 2025, it’s this: success doesn’t come from doing more - it comes from doing what works.

Ready to implement these strategies in your business?

Join us for Minimalist Launch Method: Get It Done Week (January 20-24), where you’ll create your entire Q1 launch assets in just 5 focused days.

No more wondering what to write or how to say it - we’ll do it together, using AI while maintaining your authentic voice.

→ Secure your spot before registration closes January 20th​

See you soon!

Destini

Host, Creator's MBA Podcast

Creator, Newsletter Profit Club & Digital Product Growth Lab

P.S. 🤝 Want to collaborate? I have three affiliate opportunities that align perfectly with helping entrepreneurs grow in 2025:

1. Minimalist Launch Method: Get It Done Week - Help your audience create their entire Q1 launch in just 5 days (30% commission)
2. Newsletter Profit Club - For creators ready to turn their newsletter into a consistent revenue stream (30% recurring commission)
3. HobbyScool Monetize Your Craft Party Summit - Perfect if you serve creators looking to turn their craft into profit (50% commission on VIP pass + opportunity to earn recurring commission for Part-Time Passion Club membership)

Interested? Reply "AFFILIATE" and let me know which opportunity interests you. I'll send you all the details and done-for-you promotional assets.

Share with a friend, get cool stuff! Have a business friend who'd love the Creator's MBA newsletter too? Give them your unique referral link (below) and get an awesome reward (Email Marketing Planner from our HelloContent shop) when one of your friends subscribe. [RH_REFLINK GOES HERE] Facebook Twitter Whatsapp Telegram Linkedin Email PS: You have referred [RH_TOTREF GOES HERE] people so far See how many referrals you have ⚡️ by SparkLoop

Dr. Destini Copp Certified Business Growth Coach for Digital Product Entrepreneurs