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I'm Dr. Destini Copp. Twenty-five years in marketing, seven running my own digital product businesses, and I write about what's working in mine right now.
Creator's MBA The AI Edition One AI insight, one build, one move you can use this week. Was this forwarded to you? Subscribe here so you don't miss the next one. The AI Insight The job I used to do every morning in December Last year we switched our holiday deals over by hand, and this year the pages do it. Last December, HobbyScool ran 12 Days of Giveaways from December 13 to 24. There was a free printable every day, a 50% off code for the whole shop and an email going out to the list. A...
Creator's MBA · Sunday Edition Creator's MBA The Sunday Edition Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Was this forwarded to you? Subscribe here so you don't miss the next one. In this issue → Why your holiday promos need a next step → Four questions to ask about each of your promos → Three things you might need to fix → Plan your November through January promos with the Black Friday Profit Party Deep Dive Every holiday...
Creator's MBA The Event Edition Events worth your time. Curated every Saturday. Was this forwarded to you? Subscribe here so you don't miss the next one. The Brief My Black Friday plan runs from November 1 all the way through January 31. A lot of the Black Friday plans out there only cover Black Friday week. You run your sale, and then your list doesn't hear much from you until January. I plan my holiday season the way big retailers plan theirs, with something going out every week from...