Hi Reader,

Ever wonder what actually brings in revenue behind the scenes of a digital product business?

This week, I’m giving you an honest look at what’s working right now—and the exact systems I use to generate consistent income across both of my brands. (Spoiler: it’s not high-ticket coaching or done-for-you work)

Plus, I’m sharing:

- A real business bottleneck I fixed with a $9 AI assistant

- A heads-up on an upcoming price jump for the Growth Lab

- This month’s live trainings, member workshops, and can’t-miss events

Let’s dive in 👇

🎧 NEW EPISODE

Wondering which revenue streams are really worth your time and which ones I’ve dropped altogether?

In episode #217, I’m breaking down the business models that power both of my brands, HobbyScool and DestiniCopp.com. I’ll share what I actually do to generate scalable income today (and what I’ve left behind), including:

• What works best for low-ticket products, memberships, and affiliate revenue
• Why I ditched high ticket coaching and done-for-you services
• How I’m evergreening summits to boost passive revenue

🎙️Listen in here: Website, Apple Podcasts, Spotify, or YouTube.​

📚 BOOKMARK WORTHY STRATEGY

Here’s a real business challenge I faced recently inside HobbyScool:

We run large virtual summits with 30+ speakers. But when we received presentation titles from speakers, many were vague, too long, or just didn’t grab attention. And when you're hosting a summit, those titles matter—they directly impact:

• Whether someone registers for the event
• Which sessions they choose to attend
• How well the VIP Pass sells

I didn’t want to rewrite 30+ titles myself, and I definitely didn’t want to do it summit after summit. So I built a custom GPT AI assistant to solve the problem.

Now, our speakers can plug in their topic and instantly get compelling, benefit-driven title options—without needing help from me or a copywriter.

✅ Speakers feel more confident
✅ The summit registration page converts better
✅ VIP Pass sales went up—with less work from our team

Now, think about your own business.

Where are you wasting time or energy repeating yourself?
Where are your customers or students getting stuck?

If you're a:

• Course creator answering the same FAQs weekly
• Coach or consultant repeating your core advice on every call
• Membership owner onboarding new members who always ask “where do I start?”
• Template or product seller getting hit with “how do I use this?” emails…

A custom GPT can be your 24/7 assistant, one that answers questions, gives direction, and supports your people exactly when they need it.

And the best part?

I built this solution using a custom GPT AI assistant—no coding, no tech headaches.

🧠 Want to see it in action?

👉 Try the AI Assistant I Built for Summit Speakers​

Once you see how it works, you’ll start thinking of all the ways you could use a similar assistant in your own business to serve your audience, support your students, or even enhance your paid offers.

And if you're ready to build your own?

🎓 I’ll walk you through the whole process for just $9 in this week’s featured training below.

Digital Product Growth Lab members - access this training in your portal here →

💻 FEATURED MINI TRAINING

💰 Only $9 → Grab It Here​

In this quick training, I walk you through how to build a custom GPT AI assistant that speaks in your voice, answers FAQs, and helps your clients 24/7.

Perfect for:

• Coaches and creators
• Membership and course owners
• Anyone curious about AI (but not tech-savvy)

📦 Learn more + grab your copy → Train Your Own AI Assistant​

⚠️ PRICE JUMP ALERT: JOIN NOW TO LOCK IN $19/MONTH

The Digital Product Growth Lab is about to get a major upgrade and a price increase.

👉 On June 17th, the monthly price is increasing from $19 to $49.

If you've been thinking about joining, this is your heads-up:

Lock in your current price now, and you'll stay grandfathered in as long as you remain a member.

Inside, you’ll get:

• Monthly implementation workshops
• Private podcast Q&A
• Done-With-You working sessions
• Templates, tools, and more to scale your digital product revenue

Whether you’re launching your first offer or scaling a course or membership, this is the growth system you’ll actually use.

🔒 Join now and save $360/year → Grab Your Spot​

📅 JUNE EVENTS & WORKSHOPS

🔨 Live Trainings & Workshops

June 17 at 1 PM ET → Build Your Growth Flywheel​
The sustainable system that scales your digital product business
🔗 Add to Your Calendar Here (one click registration)​

June 19 at 2 PM ET → Make Money Every Time You Hit Send​
Turn your emails into revenue without burning out your list
🔗 Add to Your Calendar Here (one click registration)​

June 26 at 2 PM ET → Turn Your Passion Into Profit​
How to earn $1K/month teaching what you love
🔗 Registration opens soon

💡 Member-Only Workshops

June 11 at 1 PM ET → Build a Targeted Email List of Eager Prospects (Without the Overwhelm)​
📍 HobbyScool Part-Time Passion Club​
🔗 Join the Club​

June 18 at 1 PM ET → The Paid Newsletter Playbook​
📍 Newsletter Profit Club​
🔗 Join the Club​

June 25 at 1 PM ET → Fix Your Funnel: Diagnose Where You're Losing Sales​
📍 Digital Product Growth Lab​
🔗 Join the Lab​

🎉 Upcoming Summit

Digital Product Creation Lab — June 9–12, 2025​
It’s a totally free virtual event where 25+ experts (myself included!) will help you:

• Come up with your next profitable digital product idea
• Learn how to create it quickly
• And finally start selling it (or start selling more of it!)

🔗 Get Your Free Ticket Here​

🤖 Special Live Panel: Ask Us Anything About AI

June 17 at 3:30–5:00 PM ET

Kate Kordsmeier, Ruth Poundwhite, Dr. Destini Copp, Tara Reid, Steph Blake, and Liz Stapleton are sharing all things AI, custom GPTs, and how they’re using these tools to save time, get faster results, and serve their clients better.

This powerhouse panel will show you real-world use cases for AI across coaching, courses, and digital product businesses.

🧠 Don’t miss this one.

📅 Add to Your Calendar Here (replay available)

❓ Submit your questions for the panel here.​

Thanks for reading this week’s edition of Creator’s MBA.

Whether you’re just getting started or working to scale, I hope this gave you a few practical ways to simplify your business—and make it more profitable.

If you take one step this week, let it be this:

✅ Invest in systems that reduce your workload and increase your impact, like a custom AI assistant or joining the Growth Lab before the price goes up.

You don’t need to do more. You just need to do what works, consistently.

👉 Got a quick question or want help figuring out your next step? Just hit reply—I read every message.

​

Cheering you on always,

Talk soon,
Destini

Coach, Newsletter Profit Club & Digital Product Growth Lab

Host, Creator's MBA Podcast

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P.S. That $9 AI training? It’s one of the smartest, easiest upgrades you can make to your digital product business. If you’ve ever repeated yourself in your courses, client calls, or inbox, you need this. Grab it here →​

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Dr. Destini Copp Certified Business Growth Coach for Digital Product Entrepreneurs