Hi Reader,

"Traditional publishing is the only legitimate way to become an author."

"Writing a book takes years."

"You need to hire a ghostwriter."

Ever heard these? I used to believe them too. Then I discovered something that completely changed how I approach writing a book.

In fact, when I published my first book in 2021, I skipped all three of those "must-dos" and still created something I'm proud of.

The secret? I was already sitting on most of the content - I just didn't realize it.

This week's newsletter is all about debunking these old-school publishing myths.

I'm sharing a conversation from the podcast, a free workshop that'll show you exactly how to turn your existing content into a book, and my personal tips for finding "hidden chapters" in your business.

Let's dive in!

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🎧 NEW EPISODE

Want to know what really goes on in the world of publishing? This week's episode might surprise you - especially if you've been dreaming about landing a traditional publishing deal.

I sat down with Aaron Schafer from Self Publishing on the Creator's MBA podcast, and he shared some eye-opening insights about why more and more successful authors are actually choosing to self-publish.

(Including one author who tried traditional publishing after 14 successful self-published books... and immediately regretted it!)

In episode #201, you'll discover:

• Why traditional publishers might not be the golden ticket you think they are
• How to actually write your book (even if you're "not a writer")
• The crucial planning step most authors miss (that costs them thousands in sales)
• A simple way to know if your book idea will work for your business

Plus, Aaron shares his personal story of how he finally finished his book after 20 years of trying - and the unexpected approach that made it happen.

If you've been sitting on a book idea or have a half-finished manuscript hiding in your computer, this episode is for you.

PS: Make sure to listen until the end - Aaron shares a game-changing tip about book marketing, and it completely changed how I think about the book publishing process.

🎙️Listen in here: Website, Apple Podcasts, or Spotify.​

📅 UPCOMING WORKSHOPS & EVENTS

Already creating content and transforming clients' lives? Your expertise deserves to be more than social media posts and client calls.

Join me and publishing expert Aaron from Self Publishing for an actionable training on How To Write And Publish Your Book (Even If You Haven't Started Writing Yet).

In this session, you'll discover:

• A weekend framework for writing your book using content you already have
• Three proven launch strategies that attract high-ticket clients
• How to transform your book into an automated lead generation system
• Practical steps to position yourself as the go-to expert in your field

Here are the details:

• Date: January 8th, 2025
• Time: 3:00 PM EST
• Cost: Free
• Format: Live Online Training

Perfect for coaches, consultants, and experts who've been meaning to write a book but haven't found the time or system to make it happen. No ghostwriter or publishing house required.

Bonus: Want a preview? Tune into episode 201 of the Creator's MBA podcast to hear why a 14-time author chose self-publishing over traditional publishing, plus essential marketing insights for aspiring authors.

💡 QUICK TIP

Back in May 2021, I self published my first book. But instead of starting from scratch, I realized I was sitting on a goldmine: my blog posts and podcast episodes.

That's how my first book came together - by mining and repurposing content I'd already created and tested with my audience.

ALREADY HAVE A BOOK IN YOUR BUSINESS (YOU JUST DON'T KNOW IT)

Check these places for your pre-written chapters:

• Your most opened email sequences - Those emails your subscribers keep referencing? That's chapter material
• Workshop slides & recordings - Your step-by-step teachings are ready-made chapters
• Client onboarding documents - The processes you've refined over time tell your methodology
• Your top performing social posts - Look for themes in your most saved content
• Podcast episode scripts - Each episode can become a book section (this worked for me!)
• Lead magnet content - Your best freebies are usually your strongest concepts
• Client transformation stories - These are your proof points and case studies
• FAQ responses to clients - The questions you answer repeatedly are what readers want to know

Want to see how to turn your existing content into a published book?

Join me and Aaron from Self Publishing on January 8th where we'll break this down step by step.

​SAVE YOUR SEAT HERE​

Remember: You've already done the hard part of creating valuable content. Now it's just about packaging it in a new way!

That's it for this week!

Quick reminder: The free workshop with Aaron is happening on Wednesday, January 8th at 3PM EST.

From my own book publishing experience, having a system makes all the difference. I can't wait to see what content treasures you discover in your business!

Talk soon!

Destini

Host, Creator's MBA Podcast

Creator, Newsletter Profit Club & Digital Product Growth Lab

P.S. Want to know how real entrepreneurs are planning to hit 6 figures or more in 2025? Click this link to hear their actual strategies! From focusing on "closest to cash" activities to energy-aligned planning, these quick audio tips are packed with practical insights you can start using right away!

🎧 Subscribe on your favorite podcast player here.​
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Dr. Destini Copp Certified Business Growth Coach for Digital Product Entrepreneurs