This one’s juicy and it’s about one of my biggest business "failures."

Let’s rewind to November 2022.

That’s when I launched HelloContent, a content generation app designed to help creators streamline their content process.

I was proud of it. It was kinda like Jasper AI.

I truly believed it would change the way we create and repurpose content.

But something else happened that same month week…

ChatGPT launched.

And everything changed.

Almost overnight, I realized I was stepping into a space dominated by billion-dollar companies hiring hundreds of engineers.

My son, a software engineer at Coinbase, said something that changed my direction fast.

He was right.

This was one of the most humbling moments of my business journey and if were one of the ones who joined me in that initial AI journey way back in 2022, I appreciate you.

So I shifted my focus, from building AI standalone apps & tools to helping entrepreneurs like you use them strategically in your courses, memberships, coaching programs, services, and business operations.

I also pivoted HelloContent into what it is today: a digital product shop that supports creators.

I’ve learned a lot since that pivot and this month, I want to help you build something even smarter...

🎯 AUGUST THEME INSIDE OF THE CREATOR'S MBA® LAB (formally the Digital Product Growth Lab)

Build Your AI Dream Team — No Hiring. No Headaches.

If you’ve been wearing all the hats in your business, this is your chance to finally hand some of them off, without hiring a team.

This month’s workshop + sprint combo is designed to help you build and implement your behind-the-scenes AI support system.

Here’s what’s inside:

🛠 Live Workshop:​
I’ll walk you through how to:

• Set up your core AI team (no coding or overwhelm)
• Automate admin, content, and customer support tasks
• Save hours each week with smart, low-cost tools
• Avoid the biggest AI mistakes solo founders make

Implementation Sprint Week:​
You’ll get a full week of focused support to get it done—plus some extra motivation:

Submit your completed AI setup and you’ll be eligible for either:

• A spotlight on the HobbyScool email list (35K+ subscribers)
• A feature in the Creator’s MBA newsletter (12K+ subscribers)

No tech headaches. No payroll. Just smart systems that give you your time back, so you can grow faster and breathe easier.

🎓 Included with your Creator’s MBA Lab membership.

👉 Join now to get the workshop + sprint access →​

🌀 FREE LIVE EVENT: RECURRING REVENUE ROUNDTABLE

📅 Thursday, August 7 | 1:30–2:30 PM ET

Join a no-pitch conversation with 7 business owners (including me!) who earn recurring revenue through memberships, digital products & more.

🎙 Panelists: Dr. Destini Copp, Sage Grayson, Kate Kordsmeier, Steph Blake, Liz Stapleton, Ruth Poundwhite, Monica Froese

📝 Submit a question for the panel and add roundtable to your calendar​

⚡ QUICK TIP

"I feel like I am so far behind when it comes to AI." Said most of us just in the past month!

However, you may be more AI-forward than you realize. If you’re using:

🗓️ Scheduling tools that optimize based on your availability

✍️ Writing assistants (like Grammarly)

🔁 Automations or conditional logic in email tools

🎨 Canva’s Magic Design or auto-background remover

…you’re already using AI.

The difference now?

We're moving past to just using AI to save time (although that's important). We’re using it to scale smartly, improve the client (or student) experience, and build systems that support revenue growth, without working more.

You don’t need to brand yourself as an “AI educator" or teach your customers how to use AI.

Just be the smart business owner who uses tools to support their customers better.

Not sure where AI fits in your business?

That’s exactly one of the things we do inside The Creator’s MBA Lab. And this month we’re building your AI Dream Team and you don’t need to know a single line of code.

👉 Learn More or Join Here →​

📌 BOOKMARK WORTHY STRATEGY

Still confused about what "using AI" really means?

Start here: What AI in Your Business Actually Looks Like →​

It’s not always flashy or even that complicated.

Using AI in your business might mean:

• Automating repetitive admin tasks
• Creating onboarding assistants or check-in bots
• Repurposing content in seconds using GPTs
• Giving clients a better experience with personalized tools

You don’t need to be an expert.

You don’t even need to use all of it.

But knowing how to plug AI into your systems in a way that fits your business model will absolutely set you apart.

🧠 This month’s theme inside of The Creator's MBA Lab: Build Your AI Dream Team

I’ll help you set up your first custom GPTs, onboarding flows, and/or support systems, zero coding required.

👉 Learn more or join us here →​

I hope this edition gave you something to think about and maybe even a small spark to carry into your week.

And if you're curious about how to actually monetize with AI, beyond saving time, don’t miss this week’s Creator's MBA podcast episode:

🎧 5 Surprising Ways to Make Money with AI (Even If You’re Not Techy)​

You’ll learn how to turn AI into a revenue driver (not just a background tool), with practical strategies you can plug into your current offers, no tech expertise required.

As always, I’m cheering you on.

Destini

Business Growth Coach & Graduate Marketing Professor

Host, Creator’s MBA Podcast

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P.S. The 2026 HobbyScool Summit Calendar is live and it’s our biggest, most creative year yet, with a unique themed event every month. From journaling retreats to DIY decluttering to eco-crafting, there’s something for every type of maker and teacher.

🎤 Speaker applications are now open (and yes—our speakers get leads).

All current members of The Creator’s MBA Lab and Newsletter Profit Club get guaranteed consideration if your topic aligns with the theme.

👉 Explore upcoming events and Apply to speak →​

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Dr. Destini Copp Certified Business Growth Coach for Digital Product Entrepreneurs