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Creator's MBA Newsletter

Hi, there, I'm Dr. Destini Copp! I help business owners turn their digital products into predictable revenue—using growth flywheels + AI.

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AI is taking your traffic. Here’s the fix.

Hey Reader, We are moving into Day 4 of the Creator’s Growth Flywheel Series, and before we get into today’s lesson I want to make sure you’re caught up. If you missed any parts of the series so far, you can revisit them here:Day 1. What changed in online business and why growth feels different nowDay 2. Why funnels are not the problem and what is actually slowing growthDay 3. The full Flywheel breakdown in yesterday’s newsletter And if you already ran your Sloan diagnostic, reply and tell me...

The Creator's Growth Flywheel Podcast Series

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 10,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. We are right in the middle of the Creator’s Growth Flywheel Series, and this week’s lessons are some of the most important ones. A lot of business owners are realizing that the problem is not their effort. It is not their offers. It is not even their...

Hey Reader, Before we dive in today, I want to make sure you have everything you need for this series. Yesterday we kicked off the Creator’s Growth Flywheel Series. It is a short set of emails and podcast episodes that break down what has changed in online business, what still works, and how to rebuild a system that grows steadily instead of starting from scratch every month. If you missed the first email, you can read it here. It sets the foundation for everything we are covering this week....

Hey Reader, Today kicks off something I’ve been wanting to do for months. A new series I’m calling The Creator’s Growth Flywheel Series, a breakdown of what has actually changed in our industry, what still works, and what you need in place heading into 2026. And I want to start with something everyone is questioning, whether they say it out loud or not: Online business still works. But the environment we’re building in is completely different than it was even 18–24 months ago. Here’s what’s...

241: Thinking About a Pivot in 2026? Here’s Exactly What I’d Do

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 10,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. As many of you know, I teach graduate-level marketing and management courses at the university. While preparing this week’s lecture, something struck me. We were unpacking the difference between strategic planning and strategy itself and I realized how...

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 10,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. If you’ve ever felt like you’re doing everything right: building the offers, sending the emails, showing up consistently, but your results still feel unpredictable… you’re not alone. Most business owners I talk to are working incredibly hard. The problem...

Creator's MBA Playbook: The ICE method

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 10,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. I’ve been thinking a lot lately about how much we, as creators, try to do on our own. We wear every hat. Creator, strategist, marketer, tech support and then wonder why we’re exhausted. This week’s podcast episode hit close to home for me because it’s all...

The Creator's Growth Flywheel

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 10,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. If your sales feel like a guessing game, great one week, quiet the next, you’re not alone. Every creator hits that stage where the work is consistent but the results aren’t. You’re posting, promoting, emailing… yet some weeks your Stripe notifications light...

The $220.50 Fix That Freed My Brain (and how to copy it)

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 10,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. This week is all about systems that make space for creativity. Whether it’s simplifying your Black Friday planning or finally delegating that one task you’ve been avoiding, the goal is the same: create room to think bigger. Inside this week’s issue: a new...

$1M Experiment I’m Running in Public

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 10,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. When your product suite feels scattered, everything else in your business feels scattered too. I know this because I’ve been there. I’ve had seasons where I was launching new offers left and right, courses, templates, memberships, only to realize later that...