Hey Reader,

Yesterday I asked you a simple question.

What feels harder right now. Getting people to buy for the first time. Or getting them to buy again.

Today, I want to talk about something that sits just beyond both of those.

The stage that turns happy customers into repeat buyers and natural promoters of your work.

The Advocacy Stage of the Creator’s Growth Flywheel

If you have ever thought.

“People tell me they love my offers. So why is no one talking about them.”

or

“I get great feedback, but I am still the only one promoting my business.”

You are not alone.

Most creators assume advocacy is something that “just happens” when people like what you do.

A random shoutout here.

A testimonial there.

A client who sends a friend once in a while.

That is not a system. That is luck.

Advocacy is different.

Advocacy is what happens when you intentionally design your experience so that:

People get a real transformation they feel proud of working with you and you make it incredibly easy to share

There are two kinds of advocacy:

Passive advocacy. The occasional organic shoutout that happens when people remember to mention you.

Active advocacy. The intentional, built in invitations and tools that turn your best customers into amplifiers.

Examples include:

• Referral links
• Simple copy and paste messages
• Swipe copy to send a friend
• A quick link to leave a two sentence testimonial
• A small reward for sharing

When you build active advocacy into your business, growth stops relying only on your effort.

Your best buyers become your best marketers.

And your offers start to spread in ways that feel organic but are not accidental.

If you are wondering whether advocacy is actually your biggest opportunity right now, here is your next step.

👉 Take the free 5 minute Flywheel Diagnostic with Sloan​

She will walk you through each stage and show you whether advocacy is your true bottleneck. Or whether your next move is earlier in the journey.

More tomorrow.

We are going to talk about the one stage that's slowing down your entire business.

Talk soon,

Destini

Host, Creator’s MBA Podcast

Creator, Newsletter Profit Club and Creator’s MBA Lab

P.S. Today’s episode in the Creator’s Growth Flywheel Series is live. 246. The Missing Stage That Turns Customers Into Superfans. If your offers are not spreading the way you expect, this one will help. Listen in here.

Missed any of the Creator's Growth Flywheel series and want to catch up?

Thursday. What changed in online business and why growth feels different now, even for experienced business owners. Read now.​ Friday. Why your funnel is not actually broken and how disconnected systems create drag on your results. Read now.​ Sunday. The big picture view of the Creator’s Growth Flywheel and the five systems that drive predictable growth. Read now. ​ Monday. How AI has quietly changed discovery, why consistency alone is not enough anymore, and why your nurture system must shift from information to true thought leadership, community, and connection. Read now. ​ Tuesday. Why they love your content but don’t buy. Read now. ​