Hey Reader,

We’ve spent this entire week talking about your Creator’s Growth Flywheel: what changed in online business, why growth feels heavier in 2025, and how each stage impacts your results.

Today, I want to take you behind the scenes.

Because what I teach you is the same system I use to make decisions in my own business.

And one of my brands, HobbyScool, is a great example of how a Growth Flywheel works when it’s strong, where it can feel heavy, and what to do when it’s time to evolve.

HobbyScool grew faster than I expected this year.

We added tens of thousands of subscribers. Hosted multiple high-performing summits. Built an active Skool community. And brought thousands of makers into our workshops.

But as I started planning for 2026, I could feel something.

The system was working. But it needed to expand to meet our $1M goal for 2027.

Here’s how each stage of the HobbyScool Growth Flywheel is performing and what’s shifting next year.

Attract

This stage is strong. Our Meta ads convert. Our speakers bring in their audiences. Affiliates promote our events. The volume is huge.

But here’s what I noticed.

Attract was working… but it fluctuated. It spiked during events and slowed down in between.

That’s fine for short-term growth, but not ideal for long-term stability. So in 2026, we’re doing two things: 1) moving to one event per month and 2) expanding beyond B2C discovery and into B2B verticals:

• corporate wellness workshops
• loyalty programs
• senior centers
• parks and rec

My hypothesis is...this diversification gives us more predictable revenue pathways into HobbyScool, not just B2C event-based spikes.

Engage

Engage is one of our biggest strengths.

People join our events and jump right in. They post in the community. They try workshops. They buy VIP passes. They participate, create, and engage.

Our VIP pass conversions are consistently strong, and while we’ll continue optimizing our tripwire funnels, this stage doesn’t need a major overhaul in 2026.

The foundation is solid.

Nurture

Nurture is steady and consistent. Our Sunday HobbyScool newsletter goes out every week. The Skool community stays active between events. We have experts who are excited to run creative challenges next year.

My focus moving forward is deepening this stage with more community spotlights, more behind-the-scenes creator moments, and more connection in our community.

Not because anything is broken.

But because deeper nurture = deeper loyalty.

Retain

This is where things get interesting.

Retention is happening. People buy multiple VIP passes. They attend multiple summits. Some join the Craft & Create Club.

But here’s why this stage feels heavy to me.

The revenue mix is low-ticket. Low-ticket requires a lot of volume. Volume requires continuous Attract growth. And constant volume-building takes a toll and can be expensive.

So in 2026, I'd love to evolve our revenue mix by...

adding mid-tier and higher-tier offers expanding into B2B niches to open new revenue streams that don’t rely solely on summits

This shift will create more stability (and hopefully more breathing room).

Advocacy

Advocacy is one of HobbyScool’s biggest strengths.

We get hundreds of testimonials per event. Attendees tag us constantly. Speakers and affiliates promote. People share their projects. Our community spreads the word naturally.

This stage is a strong asset.

Our goal here is simply to nurture it: better promotional assets, easier sharing, more simple ways for people to champion the brand.

The Big Picture for 2026

The flywheel is working.

What needs to evolve is not the framework: it’s the revenue mix and the audience segmentation.

B2C will always be at the heart of HobbyScool.

But B2B is the next evolution with less dependence on constant low-ticket volume.

This is how we build intentional, scalable growth in a creative brand.

And here’s why I’m telling you this.

The Creator’s Growth Flywheel isn’t a nice idea on a whiteboard. It’s a system I use every single day across every brand I run.

If your business feels confusing, heavy, or unpredictable…

If you’re doing “everything right” but not getting the momentum you want…

If you feel like you’re starting from scratch every month…

It’s not you. It’s not your niche. It’s not your offer.

It’s your flywheel.

And the good news is you can diagnose it.

Here’s your next step.

👉 Take the free 5-minute Flywheel Diagnostic with Sloan​

She’ll show you which stage of your system is slowing everything down and where your biggest opportunity actually is.

Once you take it, reply with your stage. I’ll send you a private excerpt from the Creator’s MBA Playbook that explains exactly what that stage means and what to focus on next.

Talk soon,

Destini

Host, Creator’s MBA Podcast

Creator, Newsletter Profit Club & Creator’s MBA Lab

P.S. Today’s episode in the Creator’s Growth Flywheel Series is live. 248. Inside the HobbyScool Growth Flywheel: What’s Working, What’s Changing.

If you want to see how I diagnose and repair my own flywheel, this is the episode. 👉 Listen in here. ​

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Missed any of the Creator's Growth Flywheel series and want to catch up?

Thursday. What changed in online business and why growth feels different now, even for experienced business owners. Read now.​ Friday. Why your funnel is not actually broken and how disconnected systems create drag on your results. Read now.​ Sunday. The big picture view of the Creator’s Growth Flywheel and the five systems that drive predictable growth. Read now. ​ Monday. How AI changed discovery and why consistency alone is not enough. Read now. ​ Tuesday. Why they love your content but don’t buy. Read now. ​ Wednesday. Why your customers aren’t talking about your offers. Read now.​ Thursday. The one stage slowing down your entire business. Read now.​