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Creator's MBA · Sunday Edition
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Creator's MBA
The Sunday Edition
Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels.
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Was this forwarded to you? Subscribe here so you don't miss the next one.
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In this issue
→ The behind-the-scenes lead magnet cleanup I just finished
→ A tech stack confession, and a question for you
→ Three workshops coming up inside NPC, free when you join
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"Good lead magnets can go stale. Not because they were bad, but because everything around them keeps changing."
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This Week, Behind the Scenes
I finally cleaned up all 21 of my lead magnets
What I cut, what I rebuilt, and the one question that made it simple.
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This week, I asked AI to go through both of my brands and pull every single lead magnet I had, from my landing pages and my email sequences, into one list. When it came back, there were 21 of them. Twenty-one freebies, built at different times, for different offers, by a version of my business that does not really exist anymore.
These were good freebies. People were still downloading them, and most of them had a real customer journey built in back when I made them. But our online world moves fast. The journeys I set up a while ago were not working the way they used to, my offers had changed since then, and a lot of these simply needed to be modernized. So I had two jobs in front of me: bring the freebies up to date, and look at the customer journey behind each one again with where my business is today.
So I went through every one and asked a simple question. Where does this lead, and is that still the right journey? That one question changed everything. The freebies that fed HelloContent came down, since I closed that shop in June and they were pointing people at a door I had locked myself. Over in HobbyScool, I let go of an old travel packing spreadsheet that was bringing in travel folks instead of the makers who actually want our workshops.
Then I rebuilt the keepers by starting with the offer and working backwards. My Newsletter Profit Calculator used to be a clunky Google Sheet you had to copy and figure out on your own, so I rebuilt it into an interactive tool that gives you your number on the spot and then walks you toward the next right step. In HobbyScool I went even further and cut all the way down to a single lead magnet with one clear path.
I wrote the whole thing up, with the before and after screenshots and the exact three questions I used, so you can run this same audit on your own freebies this week.
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Creator's MBA · Sunday Edition
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Come Say Something
Let's talk tech stacks
Okay, confession time. I am a sucker for any post that lists out someone's tech stack. The tools, the reasons behind them, all of it. I will read the whole thing top to bottom. Are you the same, or is it just me?
I dropped my full tech stack inside our free community, and I would love for you to come add yours. What are you running right now, and is there a tool you have found lately that you cannot run your business without?
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Free When You Join
Three workshops coming up this summer
This is the kind of work we do together inside Newsletter Profit Club. You build it with me, live, instead of just reading about it. Three workshops are coming up this summer, and they are all included free the moment you join. One of them, the Welcome Experience Makeover, rebuilds the customer journey I just talked about, starting with what happens right after someone subscribes.
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July 8 · How to Share Claude Skills With Your Team, set up one shared home so your team installs once
July 15 · Kit MCP Workshop, run your whole newsletter backend from one chat
August 19 · Welcome Experience Makeover, fix what happens right after someone subscribes
Lifetime is $397 with code NPCLIFETIME. The price goes up August 1.
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Before You Go
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Newsletter Profit Club
Turn your newsletter into consistent revenue with the Teach and Pitch Method, plus live workshops with me.
See what's inside →
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Creator's MBA AI Mastermind
The room where we put AI to work in your business, together, with real builds you can use right away.
Explore the Mastermind →
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Creator Business Scorecard
Not sure which stage of your flywheel needs the most work? Find out in two minutes, free.
Take the scorecard →
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Talk soon,
Destini
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P.S. I almost always walk away from someone's tech stack with a new tool I didn't know I needed. Is there something out there I'm missing? Go drop yours in the Boardroom and tell me the one tool you cannot run your business without.
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Dr. Destini Copp
Helping creators build predictable revenue with AI-powered business systems.
🎓 University Professor & Creator of The Creator’s MBA Mastermind & Newsletter Profit Club
📈 20k+ students supported
⚡ Growth Flywheels, AI Systems, Rinse-and-Repeat Revenue
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