Welcome to Creator's MBA, your weekly blueprint for building and scaling digital products that fund your freedom. Shared with ~12,000 readers every week. Was this sent to you? Subscribe here so you don't miss the next one.

---

Hi Reader,

Can you feel the holiday buzz in the air? 🎄✨

It's that magical time of year when inboxes start filling up faster than Santa's sleigh, and your potential customers are hunting for the perfect deal.

This week's newsletter is your ultimate holiday prep toolkit. We're diving into everything from turning your newsletter into a money-making machine, to 12 festive promo ideas that'll have your sales soaring higher than Rudolph.

Plus, I've got a special Black Friday treat that'll make your wallet as happy as a kid on Christmas morning.

So grab your Peppermint Mocha, get cozy, and let's unwrap some serious business-boosting strategies!

​

🎧 NEW EPISODE

Ever wonder if your weekly newsletter could do more than just update your audience? What if each 'send' could actually put money in your pocket?

In this week's Creator's MBA podcast episode, I'm sharing a game-changing approach to your regular newsletter that could transform it from a simple "here's my latest blog or podcast episode" update into a consistent income stream.

After conducting a 6-month research study, I've uncovered why our usual newsletter methods often fall short - and more importantly, what we can do about it.

​In this episode, you'll learn:

• Why treating your newsletter like a mini-magazine could be the key to keeping readers engaged (and ready to buy)
• How to seamlessly integrate monetization without feeling pushy or salesy
• Simple design tweaks that make your newsletter irresistible to open and read

This isn't about promotional emails or launch sequences. It's all about making your weekly touch-point with your audience work harder for you.

Ready to see your weekly newsletter in a whole new light? This episode might just change how you approach your next 'send.'
​
🎙️Listen in here: Website, Apple Podcasts, Spotify, or YouTube.

---

📅 UPCOMING WORKSHOPS & EVENTS

Want to make this holiday season your most profitable ever? Your complete Black Friday and holiday promo strategy is ready and waiting for you right now!

Join the Black Friday Profit Party workshop to instantly:

• Access the full course content, including the workshop and behind-the-scenes training
• Map out your entire holiday promotional calendar
• Create irresistible offers that drive massive sales
• Master AI-powered campaign creation

BONUS: Live "Get It Done" session on 10/16/2024 at 12pm ET for extra accountability and Q&A!

🎉 Limited Time Offer: Save $30! 🎉

Get instant access for just $47 (Regular price: $77) Use code: BLACKFRIDAY

🏃‍♂️ Hurry! $30 off expires 10/16/2024 🏃‍♀️

Don't miss out on the biggest sales opportunity of the year. Click below to start planning your holiday success today:

I WANT A RECORD BREAKING HOLIDAY SEASON

P.S. The live "Get It Done" session is on October 16th, 12-1:30 pm ET. Can't make it? No worries - you'll get the replay!

Remember, you can start implementing your holiday strategy right away with the course content already waiting for you!

---

Picture this, Reader: You're on a content creation carousel, going round and round...

Creating. Launching. Repeat.

Sound familiar? I've been there too, feeling dizzy from the constant spin.

But what if I told you there's a way to slow this wild ride down?

insert record scratch sound 💿✨

Introducing the Striking Gold for Course Creators Summit!

It's like finding the secret 'slow motion' button on our content carousel.

For 4 glorious days (October 21-24), you're going to learn how to:

• Turn that content carousel into a gold mine (no hard hat required)
• Make your existing content work harder than the Energizer Bunny
• Transform your 'one-hit wonders' into a greatest hits album

The best part? It's FREE. (Yep, free as in "no tickets required for this ride")

I'll be there, spilling the beans on 'Make Money Every Time You Hit Send (without burning out your list)'.

Plus, we've got 17 other really smart women ready to share their magic tricks knowledge with you including some of my favs: Julie Chenell, Faith Mariah, Becky Beach, Lucy Reyes, Liz Goddard and so many more.

So, what do you say? Ready to turn your content carousel into a golden goose?

YES! I WANT IDEAS FOR MY CONTENT!

💡 QUICK TIP

Last week, I did a free workshop on how you can use custom chatbots to supercharge your business.

If you missed it, no worries! I've got your back - I'll be sharing some extra goodies soon.

In the meantime, start thinking about all the ways you can use this game-changing tech to help your students and clients get amazing results.

Here are some of the use cases we covered in the workshop.

Spice Up Your Lead Magnets

Turn those static PDFs to interactive experiences

• Imagine a chatbot that's like a personal guide, helping folks put your lead magnet strategies into action
• Or how about a chatbot that gets to know your leads and points them to your stuff that'll knock their socks off?

Be the Ultimate Course Buddy

Keep your students on track and loving every minute:

• Picture a 24/7 AI teaching assistant that's always ready to clear up course confusion
• How about checkpoints where the chatbot gives personalized high-fives (or gentle nudges) on key concepts?

Welcome Wagon for Your Membership Site

Make new members feel like VIPs from day one:

• Get personal! Have the bot tailor the intro based on what each member is really after
• Quick answers to those "Uh, how do I...?" questions that always pop up

Membership Engagement Booster

Bring those ghost town members back to life:

• Send chatbot check-ins that feel like they're coming from a caring friend
• Serve up personalized content suggestions based on what they've been into before
• Throw out some fun challenges or quick wins to get them fired up again

Now it's your turn to get those creative juices flowing!

Grab a piece of paper, open up a Google doc, or hey, even use a napkin if that's your style. Start brainstorming all the ways you could use chatbots in your lead magnets, courses, memberships, coaching, or even your services.

Got questions? Bright ideas? Hit that reply button and let's chat! I'm always here to help you take your business to the next level.

Can't wait to hear what awesome ideas you come up with!

📑 BOOKMARK WORTHY

Ready to turn your digital products into cash this holiday season?

Let’s unwrap 12 promo ideas that’ll have your sales jingling 🔔 all the way to the bank!

1) The Black Friday Blowout

• Steep discounts (25-50% off) on your flagship product
• Limited time (24-48 hours) to create urgency

2) Cyber Monday Bundle

• Package multiple products together at a can’t-miss price
• Throw in a bonus item for extra value

3) 12 Days of Christmas Deals

• Different product or mini-course on sale each day
• Great for showcasing your full product range

4) Holiday Advent Calendar

• Daily tips, mini-lessons, or resources for subscribers
• Builds engagement and leads to a big offer

5) New Year’s Resolution Kickstarter

• Pre-sell a new course launching in January
• Offer special bonuses for early birds

6) Gift Card Promo

• Sell gift cards for your digital products
• Offer a bonus (like $10 extra) for every $50 gift card purchased

7) BOGO (Buy One, Gift One)

• Customer buys a course and can gift it to a friend for free
• Great for expanding your audience

8) Festive Flash Sales

• Surprise 24-hour sales on random days
• Keep your audience checking their emails

9) Holiday Charity Partnership

• Donate a % of sales to a relevant charity
• Align your brand with giving back

10) Last-Minute Gift Guide

• Curate a list of your products as perfect last-minute gifts
• Emphasize instant delivery of digital goods

11) New Year’s Eve Countdown

• Escalating discounts as midnight approaches
• Creates excitement and urgency

12) The "Treat Yourself" Post-Holiday Special

• Position your digital products as a way to invest in oneself
• Offer a special bundle of your best "self-improvement" focused products

Quick Win: Your Promo Planning Checklist

• Choose 2-3 promos that fit your business
• Mark key dates on your calendar (Black Friday, Cyber Monday, etc.)
• Plan your email sequences and social media posts
• Prepare your website for the promos (landing pages, banners)
• Test all your systems before launching

Got a creative promo idea brewing? Hit reply and let’s brainstorm together.

P.S. Want to dive deeper into holiday promo strategies? Don’t miss our upcoming “Black Friday Profit Party” live get it done session.​

We’ll be unwrapping all these ideas and more! 🎁💰

I WANT TO SLEIGH MY HOLIDAY SALES!

That was a sleigh-full of info, wasn't it? 🎅

Whether you're planning a Black Friday blowout, crafting the perfect holiday email sequence, or brainstorming ways to use AI chatbots in your business, you've got this.

Before you go, I'd love to know...

What did you think of this newsletter? 🎁 It was like finding the perfect gift! 🍪 Sweet as a holiday cookie 🎄 Solid as a Christmas tree 🧦 A bit like getting socks... 🎅 I've got some wishes for Santa (share your thoughts - send email after voting!)

Wishing you all the success and joy this season has to offer,

Destini

Dr. Destini Copp Business Growth Coach for Digital Product Entrepreneurs

​

Interested in working with me in my Digital Product Accelerator 1:1 coaching program? I'd love to meet you! APPLY NOW