[Time Sensitive] I'm buying lunch for 20 people today 🌮


Welcome to Creator's MBA, your weekly blueprint for building and scaling digital products that fund your freedom. Shared with ~12,000 readers every week. Was this sent to you? Subscribe here so you don't miss the next one.


Reader, three things I’m excited to share today:

  1. A workshop that will completely transform how you think about business growth (bye-bye, constant funnel tweaking!)
  2. The exact system I’m using to build HobbyScool toward a million-dollar exit
  3. A spicy little experiment that’s turning lunch money into business gold

This might be our most actionable newsletter yet – especially if you’re ready to break free from traditional growth methods.

Shall we?

📅 UPCOMING WORKSHOPS & EVENTS

What if your business could grow without you constantly pushing sales?

On November 13th at 1 PM Eastern, I'm hosting an exclusive workshop that challenges everything you know about business growth.

No more endless funnel tweaking. No more constant promotion cycles.

Why This Workshop Is Different:

Most business owners are stuck in the hamster wheel of:

  • Creating new funnels
  • Chasing the next sale
  • Starting over with each launch

But there's a better way...

Introducing: The Growth Flywheel Method

In this hands-on workshop, you'll discover how I transformed three successful businesses using a revolutionary approach that turns every customer into a growth catalyst.

You'll Leave With:

  1. Your custom Growth Flywheel blueprint
  2. A clear action plan for implementation
  3. Behind-the-scenes strategies from HobbyScool, Newsletter Profit Club, and DestiniCopp.com

As a college marketing professor turned entrepreneur, I've tested every growth strategy imaginable. Now, I'm sharing the exact system that generated sustainable growth across multiple 6-figure businesses.

Picture This: Your business growing steadily while you focus on what matters most. Each new customer, community member, and collaboration naturally leading to the next. No more feast-or-famine cycles.

This is the same framework that transformed my business from constant hustle to sustainable scale. And on November 13th, I'm showing you exactly how to implement it.

Space is limited to ensure personal attention.


🎧 NEW EPISODE

What if you could:

- Reduce your marketing hours by 50%

- Double your customer referrals

- Make sales feel natural and easy

This isn’t wishful thinking – it’s exactly what happened when I switched from traditional funnels to what I call a Growth Flywheel.

In this week’s episode, I’m pulling back the curtain on something I’ve never shared before: my Growth Flywheel framework.

It’s the exact system I’m using to build HobbyScool toward a million-dollar exit, and it’s completely different from traditional sales funnels.

Why should you care?

Because if you’re tired of:

  • The constant push-energy of traditional marketing
  • Fighting for every single sale
  • Feeling like you’re starting from zero every single month

…then this episode is your permission slip to do things differently.

I break down:

✨ Why traditional sales funnels are fundamentally flawed (and burning you out)

✨ The 5 stages of a Growth Flywheel that makes marketing feel effortless

✨ How to turn happy customers into your natural marketing engine

✨ My exact process for building momentum (starting small!)

Listen in to do things differently in 2025!

🎙️Listen in here: Website, Apple Podcasts, Spotify, or YouTube.

💡 QUICK TIP

The age-old debate in email marketing: Should you entice subscribers with a juicy lead magnet, or let your newsletter speak for itself?

Here's the truth – you need both, but for different reasons.

You've already got your lead magnets working hard.

They're your perfect first date with new subscribers – creating immediate value, showcasing your expertise, and kickstarting your sales funnel.

But Here's What You Might Be Missing...

When someone signs up for your newsletter without a freebie?

Pure gold.

These subscribers are raising their hands saying, "Yes, I want to hear what you have to say!"

They bring:

  • Higher open rates
  • Better engagement
  • More genuine feedback
  • Greater likelihood to become loyal customers

They're not just there for a quick download – they're in it for the long haul.

The Smart Strategy: Add That Missing Piece

While your lead magnets attract new subscribers, a dedicated newsletter page captures true fans. You need both!

Ready to create that missing piece?

Join us for "The Perfect Pair" workshop where you'll craft:

✓ Your irresistible newsletter signup page (no freebies needed!)

✓ A warm, engaging newsletter welcome email that turns subscribers into fans

✓ Both done-with-you in 60 minutes (no homework!)

When: 11/19/2024 at 12pm ET (will be recorded for members)

🎁 Bonus: Submit your newsletter landing page and welcome email copy by 11/30 for my personal video review.

Note: This workshop is for Newsletter Profit Club members only.

Not a member yet?

Join the Newsletter Profit Club to create your newsletter's perfect invitation and welcome mat!

📑 BOOKMARK WORTHY

Let’s talk about the elephant in the room: getting testimonials is like pulling teeth.

Yet they’re absolutely crucial for your Growth Flywheel - they’re the social proof that turns browsers into buyers and subscribers into superfans.

Here’s why testimonials matter more than ever:

  • They validate your free offers
  • They boost newsletter signups
  • They supercharge your paid products
  • They fuel the “success stories” part of your Growth Flywheel

But here’s the real problem: most people’s approach to gathering testimonials is all wrong. They send vague requests like “Could you share your thoughts?” and wonder why they get crickets.

The Game-Changing Template I’m actually using this exact approach right now for the Creator’s MBA newsletter.

Feel free to swipe my template and adapt it for your needs:

Why This Template Works:

  • The subject line is intriguing but not clickbait
  • It acknowledges their specific experience
  • The request is crystal clear
  • The incentive is tangible and immediate
  • Scarcity drives quick action

Pro Tip: Time this request for right after they’ve experienced a win with your product or service. That’s when they’re most likely to respond.

Your Turn! 💌

Has the Creator's MBA newsletter helped you think differently about your business? Given you an "aha moment"?

Helped you implement a new strategy?

I'd love to buy you lunch for sharing your story!

Just click the button above then reply to this email with:

  1. Your screenshot of your quick testimonial
  2. Your PayPal email
  3. Optional: A link to your business/newsletter

Limited to the first 20 responses - lunch is on me! 🌮

You know what I love most about the Creator’s MBA community?

We’re all willing to do things differently.

To challenge the “that’s how it’s always been done” mindset.

To explore better ways of growing our businesses.

This is just the beginning of what’s possible when we think differently about growth.

Ready to take your next step? Join us for the Growth Flywheel Workshop on November 13th. It might just be the game-changer you’ve been looking for.

Until next week, Destini

P.S. Don’t forget – I’m buying lunch for the first 20 people who share their Creator’s MBA story and email me back. Your experience could be exactly what another creator needs to hear!

Dr. Destini Copp

Certified Business Growth Coach for Digital Product Entrepreneurs

Interested in working with me in my Digital Product Accelerator 1:1 coaching program? I'd love to meet you!

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Creator's MBA Newsletter

Hi, there, I'm Dr. Destini Copp! I'm passionate about helping business owners like you generate consistent revenue from your digital product business without the need to be glued to your desk, constantly live launching, or worrying about social media algorithms.

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