Hi Reader,

This week has been a whirlwind of growth conversations - from our packed workshop on building a growth flywheel to a super practical chat about Facebook ads timing on the podcast.

Plus, I'm sharing some interesting insights from my 6-month newsletter research study!

Before we dive in, quick heads up: if you've been eyeing the Growth Flywheel workshop replay, tomorrow (Monday) is the last day to catch it and grab the White Glove bonus.

I've had so many great conversations this week about how this framework can work for different business models - I'd hate for you to miss out!

Let's dive into this week's insights...

​

📅 REPLAY & FAST ACTION BONUS EXPIRES MONDAY!

Quick heads up - two important deadlines are coming up tomorrow (Monday):

1. The Growth Flywheel workshop replay comes down​
2. The White Glove Offer bonus ($599 value) expires

If you haven't watched the workshop yet, you'll want to catch it before it's gone. Over 100 digital product business owners joined live to learn how I have transformed HobbyScool and my other brands by:

• Turning one-time buyers into repeat customers
• Attracting quality affiliates and speakers
• Building a steady stream of referrals

Plus, when you join the Digital Product Growth Lab before Monday at midnight ET, you'll get my White Glove Offer service (a $599 value) included. This means you'll get:

• A complete audit of your current offer
• Your highest-converting price point identified
• Custom messaging & positioning guidance

👉 Watch the replay and claim your bonus here before the Monday deadline​

Don't miss your chance to see these proven growth strategies in action and get my direct help crafting an offer that converts!

🎧 NEW EPISODE

Ever catch yourself wondering if your digital products are ready for Facebook ads?

Or maybe you're like me, knowing you should start but feeling a bit nervous about getting it wrong?

This week's episode with Kwadwo from The Art of Online Business Podcast, takes the mystery out of Facebook advertising.

He breaks down exactly how to know when your business is ready for ads (hint: it's not about how long you've been in business), and shares a really practical framework for testing ads without burning through your budget.

You'll learn:

• A simple calculation to know if your offers are profitable enough for ads
• How to turn a "tripwire" funnel into a Facebook ads money-maker
• The Olympic Gold Medal testing framework that's helped reduce ad costs by up to 60%
• The costly targeting mistakes most course creators make (and how to avoid them)

If you've been waiting for the "right time" to start with Facebook ads, this episode is your sign to take action.

No fluff, no complicated jargon - just clear, actionable strategies you can use right away.

PS: My favorite takeaway? Learning that I've probably waited too long to start with ads.

🎙️Listen in here: Website, Apple Podcasts, Spotify, or YouTube.

💡 QUICK TIP: WHY YOUR SIGNATURE OFFERS POWERS YOUR GROWTH FLYWHEEL

Your offer isn't just a product - it's the engine that powers your entire growth flywheel. Here's why the White Glove Offer service (offered as a fast action bonus in my Digital Product Growth Lab) is crucial for your success:

What You Get:

• Deep-dive offer audit: I'll examine your current offer structure, identifying what's working and what needs adjustment
• Strategic price positioning: I'll find your sweet spot that maximizes both conversions and revenue
• Custom messaging framework: I'll craft compelling language that speaks directly to your ideal customers

How This Powers Your Flywheel:

✨ Happy customers become repeat buyers when your offer perfectly matches their needs

✨ Well-positioned offers attract quality affiliates who are excited to promote

✨ Clear messaging makes it easy for satisfied customers to refer others

✨ Strong offer foundations lead to testimonials that build brand authority

I'll Personally Help You Craft an Offer That:

• Converts cold traffic into eager buyers
• Encourages repeat purchases
• Makes it easy for affiliates to promote
• Naturally generates referrals

This bonus is included when you join the Growth Lab before Monday's deadline - let me help you create an offer that becomes the foundation of your sustainable growth system!

👉 Get the White Glove Offer bonus here before it expires Monday​

Questions about the Digital Product Growth Lab? Shoot me back and email or set up your coffee chat here.​

📑 BOOKMARK WORTHY

During my 6-month research into successful newsletter operators, I discovered something interesting: the most powerful newsletters aren't primarily growing through lead magnets.

Instead, they're attracting deeply engaged subscribers through well-crafted newsletter sign-up pages.

Here's why this matters:

When someone subscribes to your newsletter because they want your NEWSLETTER (not just your free PDF), they're significantly more engaged with your emails. They signed up for exactly what they're getting - your regular insights and value.

But here's what I've learned: You need BOTH.

While lead magnets can rapidly grow your list, a compelling newsletter sign-up page builds a foundation of engaged readers who are there for your ongoing value, not just the initial freebie.

🎯 This Tuesday (11/19), I'm teaching Newsletter Profit Club members exactly how to nail this in our workshop:

The Perfect Pair: Craft Your Newsletter Sign-Up Page & Welcome Email

Think of your newsletter like welcoming someone to your home:

• Your sign-up page is the invitation to visit
• Your welcome email is the welcome mat at the door

In this 60-minute done-with-you session, you'll create:

• An irresistible sign-up page that makes people want to join
• A warm, engaging welcome email that keeps them excited
• Both completed during the workshop - no homework!

Plus, members get a bonus personalized video review when they submit their materials by November 30th!

👉 Want to join us? Become a Newsletter Profit Club member here.​

Don't miss this chance to turn your newsletter's first impression into a subscriber-converting powerhouse!

Whew - that was a content-packed issue!

Three key actions for you this week:

1. Watch the Growth Flywheel workshop replay before it comes down tomorrow
2. Give the Facebook ads episode a listen if you've been on the fence about advertising
3. If you're a Newsletter Profit Club member, block out Tuesday at 12pm ET for our landing page workshop

Always in your corner,

Destini

Certified Business Growth Coach for Digital Product Entrepreneurs

Host, Creator's MBA Podcast

P.S. Still wondering if the Growth Lab is right for you? I'm doing quick coffee chats to help you decide - grab a spot here if you'd like to talk it through!
​

Dr. Destini Copp Certified Business Growth Coach for Digital Product Entrepreneurs