Hi Reader,

Let’s be honest. Writing a newsletter that actually gets opened (and enjoyed) feels harder than it should.

Whether you’re staring at a blinking cursor or wondering if anyone’s even reading what you send… you’re not alone.

That’s why in this week’s issue, we’re tackling two of the biggest reasons newsletters and funnels fall flat:

1. The newsletter content doesn’t serve a real purpose for your reader.
2. The funnel was built without a clear end goal (or any real traffic strategy to drive results).

Today, I’ve got you covered with a new podcast episode, a quick traffic tip to boost your funnel performance, and a behind-the-scenes look at how to build your most profitable funnel yet (hint: it starts with your Signature Offer).

Let’s goooo...

​

🎧 NEW EPISODE

Ever wonder why some newsletters get eagerly opened while others languish unopened in the inbox abyss?

In this week's episode of Creators MBA podcast, I'm pulling back the curtain on what makes the difference between newsletters people can't wait to read and those they quickly archive (or worse... unsubscribe from).

In this episode, I break down:

• The five specific "jobs" that successful newsletters perform for readers
• Why getting ultra-specific about your audience changes everything
• A simple 15-minute exercise that will make your newsletter content creation so much easier
• Real examples of how I've applied these principles to the Creators MBA newsletter

If you've been struggling with low open rates or feeling stuck on what to include in your next newsletter, this episode will give you a clear framework to create content that genuinely connects with your readers.

🎙️Listen in here: Website, Apple Podcasts, Spotify, or YouTube.​

💡 QUICK TIP

Here are the facts:

Most funnels don’t fail because they’re broken. They fail because no one is going through them.

Traffic isn’t an afterthought, it’s the fuel, kinda like the gas for your car.

You could have the most beautifully designed landing pages and irresistible offer…

But without consistent traffic flowing through, you’ll never collect the data you need to optimize (or see any substantial results).

Want your funnel to convert? Start here:

• Pick 1-2 primary traffic channels (email swaps, paid ads, summit speaking, YouTube, Pinterest, etc.) and go all in.
• Create a content-to-funnel bridge (a simple CTA in your video, presentation, or podcast).
• Measure click-throughs and cost per lead, not just conversions.

Your funnel isn’t failing. It’s just lonely.

Let’s fix that.

This is our focus inside the Digital Product Growth Lab for April.

If you're tired of lonely funnels and want a step-by-step plan to turn your lead magnets into revenue-generating machines, you're in the right place.

Join us for our April live workshop — The Revenue Roadmap — where we’ll build your AI-powered lead-to-offer funnel from scratch (or optimize the one you’ve already got).

Inside the Growth Lab, you'll get access to the workshop, templates, AI prompts, and a clear strategy to finally make your funnel work.

👉 Check out the Growth Lab and join us here​

💡 BOOKMARK WORTHY

Most people build their funnel from the top down, starting with the freebie.

But the most profitable funnels? They’re built in reverse.

Start with your Signature Offer — the product that all roads lead to. Everything else in your funnel, from your lead magnet to your tripwire to your upsell, should support and point directly to that core transformation.

Here’s how to start mapping your funnel the right way:

🧭 Step 1: Define Your Signature Offer

This is your high-impact, results-driven offer (course, membership, coaching program, etc.).

Ask: What transformation does this offer create and who is it perfect for?

🎯 Step 2: Reverse Engineer Your Funnel

Now ask:

• What would someone need to believe or do before they’re ready to buy my Signature Offer?
• What can I give them as a quick win (tripwire)?
• What tool or template would they say yes to before even getting to that (order bump)?
• What free resource would start the journey?

🧩 Step 3: Sketch Your Funnel Path

→ Lead Magnet → Low-Ticket Tripwire → Order Bump → Core Signature Offer

Optionally add:

→ Upsell (fast track) or Downsell (starter version)

Want help building this step-by-step? Join us for the April Workshop inside the Digital Product Growth Lab:

👉 Check out the Growth Lab and join us here​

📝 UNTIL NEXT TIME...

If you’ve been putting off building or optimizing your funnel, this is the perfect month to get it done right.

Inside the Digital Product Growth Lab in April, we’re focusing entirely on creating AI-powered, self-liquidating funnels that drive revenue and grow your list on autopilot.

You’ll get live training with Q&A, copy templates, offer mapping tools, and the support to finally build a funnel that actually works.

​👉 Click here to learn more and grab your spot​

See you inside,

Destini

Coach, Newsletter Profit Club & Digital Product Growth Lab

Host, Creator's MBA Podcast

​

P.S. Tired of creating endless social content that barely moves the needle? You’re going to love this… I’m speaking at the Grow Your Biz Without Social virtual event — a free 5-day experience packed with 30+ expert-led sessions on how to grow your visibility and revenue without relying on social media.

You’ll learn how to build email funnels that convert, grow your list through bundles and collaborations, and create content that works for you (not the algorithm).

My session is called “Make Money Every Time You Hit Send” — and I’m pulling back the curtain on how I turned my emails into consistent profit.

🎟️ Grab your free ticket here and don't miss the lifetime access special offer + $3,400 in bonuses.
​

Dr. Destini Copp Business Growth Coach for Digital Product Entrepreneurs