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Creator's MBA Newsletter

Meta ads at $2.20 per lead? Here's what's working TODAY

Published 6 days agoΒ β€’Β 3 min read

Welcome to Creator's MBA, your weekly blueprint for building and scaling digital products that fund your freedom. Shared with ~12,000 readers every week. Was this sent to you? Subscribe here so you don't miss the next one.

Hi Reader,

Last week's training turnout blew me away - 675+ newsletter creators came together to learn about monetization!

And with Monday's deadline approaching for both the replay and special bonus, I wanted to make sure you didn't miss out.

But before I dive into those details, I'm also excited to share some surprising results from our promotional strategy (spoiler: Meta ads in holiday season 2024 still work!) plus list-building initiatives that are proving effective in today's market.

Let's dive in...

​

πŸŽ₯ LAST CHANCE: HOW TO MAKE MONEY EVERY TIME YOU HIT SEND TRAINING REPLAY

When 675+ newsletter creators showed up to learn my 'mini-magazine' approach last week, one thing became crystal clear: we're all looking for a better way to monetize without burning out our lists.

The replay of this breakthrough training expires Monday - including my complete Newsletter Profit System that transforms basic newsletters into profitable assets.

And for the ambitious few who want to implement this system with my personal guidance, I'm offering something special...

Inside the training, I shared:

  • A complete mindset shift on newsletter monetization
  • The research-backed Newsletter Profit System for consistent revenue
  • Multiple monetization strategies that won't burn out your list
  • Real examples from my two different newsletters

You can still catch the full training in two ways:

But remember - this training expires Monday, December 16th. And so does something even more valuable...

⚑ Fast Action Bonus Expires Monday!

After the training last week, I opened the doors to the Newsletter Profit Club.

When you join Newsletter Profit Club yearly plan by 12/16, you'll receive my White-Glove Newsletter Setup ($297 value) FREE:

  • Custom content strategy development
  • Strategic newsletter naming consultation
  • Professional design suggestions for your "mini-magazine" (fonts, colors, visual elements)

Plus, yearly members get an expert Newsletter Review ($197 value) covering:

  • Landing page and thank you page optimization
  • Welcome email sequence review
  • Content strategy and formatting guidance

Newsletter Profit Club Investment:

  • Monthly: $19/month
  • Yearly: $197/year (Best Value + Special Bonuses)

πŸ’‘ QUICK TIP: PAID ADS STILL WORK IN 2024

If you've been hesitant about paid ads on Facebook and Instagram lately, here's some data from my recent experience.

I was honestly nervous about trying ads again. (I remember those painful days of paying $10+ per webinar lead? Yikes!)

But since list growth is one of my main goals for 2025, I decided to test Meta ads for last week's training. Here are the actual results:

  • 234 sign ups at $2.20 per lead (Meta ads)
  • 440+ signups from my email list and select affiliate partners
  • Total reach: 675+ training registrants

Not too bad for holiday season ad costs! If you've been waiting for a sign to try paid ads for your next event or list-building campaign, this might be it.

If you discovered me through the paid ad campaign, welcome! So happy you're here!"

πŸ“‘ BOOKMARK WORTHY

'You Should Be 80% Audience Building and 20% Everything Else'

When I read this quote on Friday, it hit home. Here's exactly how I'm applying this in Q1 2024:

  • Launching: Exclusive audio series with mastermind peers
  • Investing: $350 in newsletter sponsorship (27K reach)
  • Speaking: 5 confirmed virtual summit slots for Q1 2025
  • Hosting: Two major HobbyScool summits: Monetize Your Craft Summit and Organized Living Summit

Speaking of audience building... this is why I'm so excited about our upcoming Audience Growth Mixer!

Instead of trying to grow alone, join other newsletter creators next Wednesday who are also committed to focusing on that crucial 80% audience-building work.

My goal is that every business owner attending will walk away with a potential collaboration opportunity to grow their email list by 100+ subscribers.

🀝 Don't miss out - join us on December 18th (12:00-1:15pm EST)!

That's all for this week!

Remember these three time-sensitive opportunities:

  1. The "How to Make Money Every Time You Hit Send" training replay comes down Monday
  2. The White-Glove Newsletter Setup bonus ($297 value) for yearly Newsletter Profit Club members expires Monday
  3. Our Audience Growth Mixer is happening this Wednesday - don't miss your chance to find your next collaboration partner and add 100+ subscribers to your list

See you at the mixer next week!

And if you're joining us in Newsletter Profit Club, I can't wait to help you transform your newsletter into a profitable mini-magazine.

Destini

Host, Creator's MBA Podcast

Creator, Newsletter Profit Club & Digital Product Growth Lab

P.S. Questions about the training or Newsletter Profit Club? Just hit reply - I read every email!
​

Dr. Destini Copp

Certified Business Growth Coach for Digital Product Entrepreneurs

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Creator's MBA Newsletter

Actionable marketing advice that you'll save in a special Gmail folder to 10X your revenue in your digital product business, sent weekly to 12,000+ readers.

Hi, there, I'm Dr. Destini Copp! I'm passionate about helping business owners like you generate consistent revenue from your digital product business without the need to be glued to your desk, constantly live launching, or worrying about social media algorithms.

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