Hi Reader,

If you’re tired of pushing your business uphill, you’re not alone.

Many digital product creators and entrepreneurs feel like they’re doing all the right things—creating products, growing an audience, and posting content—but still struggling to see results.

That’s why this month, I'm diving into growth flywheels—a system that helps your business gain momentum without relying on constant effort. If you’ve ever wondered how some businesses seem to grow effortlessly while others struggle, this is for you.

But first...

I’d love to know because it’ll help me tailor future content and strategies specifically for your type of business!

Now, let’s get into this week’s updates, including some powerful workshops to help you implement growth flywheels in your business…

​

📅 UPCOMING FREE WORKSHOP

Does your business feel like a heavy wheel that you're pushing uphill? Maybe you're creating great products, sharing content, and building an audience - but not seeing results?

Join me for an interactive workshop: "Beyond Funnels: Building Your Digital Product Growth Flywheel" February 20th at 1 PM Eastern

As a college marketing professor turned entrepreneur with three successful digital product businesses, I'll show you how to turn your existing work into consistent sales - no complicated tech or expensive ads required.

You'll learn:

• How to create your custom growth flywheel that expands with each customer
• Why traditional funnels limit your growth (and what to do instead)
• Real strategies from my successful businesses: HobbyScool and my personal brand

Stop pushing alone. Learn to build a system that generates consistent revenue and engagement on autopilot.

📧 UPCOMING NEWSLETTER PROFIT CLUB WORKSHOP

I'm excited to invite you to our February workshop: The Referral Playbook in the Newsletter Profit Club.

Here's the thing - your current subscribers are sitting on untapped potential. They already love your content, and with the right approach, they could become your most powerful growth engine and a critical part of your growth flywheel.

During this live workshop, you'll discover:

• The proven framework for building referral systems that actually get results
• Smart ways to incentivize sharing (without breaking your budget)
• How to identify and activate your biggest newsletter advocates
• My tested templates for referral messages that convert

Choose Your Best Path:

💫 SMART CHOICE: Get it FREE with Newsletter Profit Club

• Instant access to this workshop
• All monthly workshops
• Complete training library
• Just $19/month

→ Join Newsletter Profit Club​

🎯 LIVE WORKSHOP ONLY: $49

• One-time access to just this workshop
• All workshop resources and templates
• Lifetime replay access

→ Get Workshop Access​

Can't make it live? No problem! Replay available within 24 hours.

💡 QUICK WIN

Here's a truth about successful digital products: Your signature offer isn't just about the sale – it's the foundation of your entire growth system.

But is it structured to create flywheel momentum?

Your 5-Minute Power Audit: Look at your signature offer and review:

• Which features/results do customers mention most often?
• Where do pricing questions tend to come up?
• How are past customers influencing new sales?

This quick audit might reveal gaps in your offer structure that are slowing down your growth flywheel.

(If you're noticing friction points around pricing or positioning, you're not alone – we'll be diving deep into this in February's Digital Product Growth Lab workshop!)

🎯 Action Step: Write down your customer's biggest "I did it!" moment with your signature offer. This success point is key to both your flywheel AND your offer positioning.

Want to go deeper? Join me for a deep dive workshop:

"Signature Offer Container Framework" February 19th at 1pm ET: Get my complete system for structuring and pricing offers that sell themselves

• My proven framework for maximum revenue
• Exact positioning strategies for repeat sales
• Live Q&A and implementation support

→ Secure Your Spot: Just $49 for workshop or access workshop for free inside of the Digital Product Growth Lab.

📑 BOOKMARK WORTHY

What if each sale made your next sale easier, not harder? Let me explain...

Traditional Sales Funnel:

• Linear: Leads flow in → Some convert → Process restarts
• Each sale is isolated from the next
• Customer journey ends at purchase
• Requires constant new traffic
• Success measured by conversion rate

The Growth Flywheel:

• Circular: Each customer helps power future growth
• Sales compound over time
• Customer success drives new acquisitions
• Builds momentum with existing resources
• Success measured by momentum and velocity

Think of it this way: A funnel loses energy after each sale, forcing you to constantly refill it. A flywheel, however, preserves and builds energy with each turn, making each new sale easier than the last.

Real-World Impact:

• Funnel: 100 leads → 10 sales → Start over
• Flywheel: 100 leads → 10 sales → Those 10 help bring 30 more → Those 30 bring 90...

This is why some creators seem to grow "effortlessly" while others struggle. They're not working harder – they've built a system that gains momentum over time.

Want to map out your own growth flywheel? Join my free workshop on February 20th.

→ Save your spot: "Beyond Funnels: Building Your Digital Product Growth Flywheel"​

Just to Recap the February Workshop Timeline:

📅 Feb 19: Signature Offer Framework → $49 or included in Digital Product Growth Lab​

🎯 Feb 20: Beyond Funnels (FREE) → Build Your Growth Flywheel​

💫 Feb 25: Referral Playbook → $49 or included in Newsletter Profit Club​

Your business doesn’t have to feel like an uphill battle. With the right systems in place, growth happens naturally—and I’m here to help you make that happen.

📩 Got a question? Hit reply—I’d love to hear from you!

Talk soon,
​Destini​
​

Dr. Destini Copp Business Growth Coach for Digital Product Entrepreneurs

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