Hi Reader,

Ever wonder how top business owners decide which opportunities to pursue and which to ignore?

In the fast-paced world of online business, it often feels like we're standing at a crossroads, surrounded by flashing neon signs pointing in every direction. Each one promises success, growth, and that ever-elusive "next level" for our business.

• Should you jump on that new social media platform everyone's talking about?
• Is it time to create that online course you've been dreaming about?
• What about that shiny new tool that promises to 10x your productivity?

The choices can be overwhelming, can't they?

This week, we're diving deep into the art of decision-making in your business. We'll explore:

1. How to overcome "Shiny Object Syndrome" and stay focused on what truly matters (hint: I'm sharing my personal framework in this week's podcast episode!)
2. Why creating an online course might be the opportunity you've been waiting for (and how AI can help you get started)
3. Proven strategies to grow your newsletter without getting distracted by every new tactic that comes along

Plus, I'm inviting you to join me for a special "Course Curious" call where we'll chat about whether course creation is the right move for YOUR business right now.

Before we dive into the content, here's a little brain teaser to get your mental gears turning:

Answer at the end...

Ready to sharpen your decision-making skills and set your business on the path to sustainable growth? Let's goooooo!

​

​

🎧 NEW EPISODE

Ever feel like you're running on a hamster wheel in your business? Always busy, but not seeing the results you want?

I've been there, and I bet you have too.

In this week's episode on the Creator's MBA podcast, I'm diving into something I see trip up entrepreneurs time and time again (myself included!) - Shiny Object Syndrome.

You know that feeling when you hear about a new social media platform or a fancy tool that promises to solve all your problems? That irresistible urge to drop everything and jump on board? Yep, that's what we're talking about.

In this episode, I'm getting real about:

• Why we're so drawn to the 'next big thing' (it's not just you, I promise!)
• The hidden costs of constantly chasing new strategies
• My personal framework for evaluating new opportunities (this has saved me countless hours and dollars)

I'm even sharing a behind-the-scenes look at how I sat on a new product idea for 6 months before deciding to launch it. Spoiler alert: sometimes, patience pays off!

This isn't just theory - I'm giving you practical, actionable steps to overcome Shiny Object Syndrome and stay focused on what really moves the needle in your business.

So grab your favorite drink, find a comfy spot, and let's dig in. This might just be the wake-up call your business needs.

🎙️Listen in here: Website, Apple Podcasts, or Spotify.​

📅 UPCOMING WORKSHOPS & EVENTS

Have you been toying with the idea of creating an online course? You're not alone!

Some of you reading this might already have a course up and running. Others haven't even started brainstorming yet. And many of you have probably begun creating a course but haven't quite crossed the finish line.

Wherever you are in your course creation journey, I've got something special for you.

I'm hosting an informal Zoom meeting on Wednesday, 8/28 at 1pm ET, and I'd love for you to join me.

The "Course Curious" Call

Here's the deal: If you're thinking about creating an online course, or even just considering the possibility, I want to chat with you live.

During our call, you can:

• Share what's holding you back from creating your course
• Tell me about any challenges you've faced in the course creation process
• Express your concerns about putting yourself out there
• Ask me anything about course creation - I'm an open book!

Together, we'll explore whether creating an online course makes sense for you and your business right now.

This isn't a webinar, training, workshop or a sales pitch. I won't have any slides prepared. You won't be able to buy anything on this call. It's just going to be an honest conversation between us - one business owner to another.

I'm here to answer your burning questions about getting started with course creation!

Don't miss this opportunity to get insights directly from someone who's been in your shoes!

​To join, just add the event to your calendar here.​

P.S. Have a specific question you want me to address on the call? Reply to this email and let me know. I'll do my best to cover it!

FEATURED GIFT

Stuck on what to teach in your online course? I've got something special for you from my friend and mentor, Amy Porterfield!

Introducing: The AI Course Idea Generator

• Instant Course Ideas: Share one sentence about your expertise, and watch AI work its magic!
• Find Your "Course Creation Sweet Spot": Discover where your skills meet market demand.
• AI-Powered Brainstorming: Generate lessons, modules, and titles tailored to YOU.

Plus, you'll get Amy's guide: "How to Use AI to Unlock Your Profitable Digital Course Idea."

Ready to transform "What could I teach?" into "I can't wait to teach this!"?

​Click Here for Your Free AI Course Idea Generator!​

Your perfect course idea is waiting to be discovered!

💡 QUICK TIP

Tired of the same old growth advice? Forget "just share on social media" - I've got some fresh, easy strategies that go beyond the usual playbook.

These aren't just ideas; they're methods I've tested or am actively using. Ready to supercharge your newsletter? Let's dive in!

1. Team Up for Giveaways: Partner with a brand for a giveaway or have your own audience share. The twist? Newsletter signup is the entry ticket. Your list grows, and readers might win something cool. Win-win!
2. Join Forces with Other Creators: Use ConvertKit's Creator Network to team up with fellow newsletter owners and cross-promote content.
3. Turn Readers into Recruiters: Apps like Sparkloop helps you reward current subscribers for bringing in new readers. Let your fans do the marketing!
4. Sponsor Other Newsletters: Use Passionfroot to find and sponsor newsletters in your niche. It's like renting space in front of your ideal audience.
5. Swap Newsletter Content: Trade content with another writer for a day or do a simple freebie swap. Lettergrowth can help you find perfect matches. It's a fresh way to reach new readers.

Remember, these strategies help you find new readers, but your awesome content keeps them coming back.

What creative growth strategies have worked for you? Reply and let me know or share on Instagram here - I'd love to hear your success stories!

P.S. We dive into these strategies and more in the Newsletter Profit Club. Learn more here.​

And now, for the answer to our riddle:

The answer is: An Online Course!

• It's always "running" (available) but doesn't physically move
• It's full of knowledge but isn't a living thing
• It helps you teach without being a person
• It's valuable when focused on a specific topic, but worthless if the content is scattered or unfocused

Just like a well-crafted online course, your business thrives when you focus on your expertise and avoid the distractions of "Shiny Object Syndrome".

Remember, the key to success often lies in choosing the right opportunities and staying committed to them!

Keep creating, and I'll talk with you next week!

Destini

P.S. Ready to take action? Here's your quick checklist for the week:

• Listen to this week's podcast episode on overcoming Shiny Object Syndrome​
• ​Sign up for the "Course Curious" call on Wednesday, 8/28 at 1pm ET
• Try out Amy Porterfield's AI Course Idea Generator (it's free!)
• Implement at least one new newsletter growth strategy from our Quick Tip section
• Reply to this email with your biggest takeaway or question - I'd love to hear from you!
  ​

Dr. Destini Copp Business Growth Coach for Digital Product Entrepreneurs

​