Hi Reader,

Can you believe we're already past the halfway point of the year? Time has flown by, but there are still 178 days left in 2024—plenty of time to make a ton of progress toward your goals.

It’s easy to feel discouraged if this year hasn’t gone exactly according to plan. Do they ever? Personally, this year has been full of unexpected twists and turns (but in a fun way - I love challenges!).

Off Track? No Problem. I have a ton of resources and programs coming your way today and in the upcoming months to help you stay on course and achieve your goals.

Here’s a sneak peek at what’s coming:

• This Month: Newsletter Profit Club: Make Money Every Time You Publish (Click here to join the waitlist)
• August: Digital Product Genius Bundle: Clone Yourself with Digital Products - Scale Your Impact and Income Without Burning Out
• September: Digital Product Growth Lab: Your Path to 10K Monthly Digital Product Revenue (Click here to join the waitlist)
• October: Business Planning Prep Kit: Ditch Uncertainty and Craft a Bulletproof 2025 Plan

Because you're on my email list, you'll be the first to know about these events and I'll have some special bonuses coming your way too! So stay tuned!

But first, "What do you call a newsletter that never gets read?"

📧 Answer below.

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🎧 NEW EPISODE

Ready to Sell Your Digital Products Online but Feeling Overwhelmed?

In episode #174, on the Creator's MBA podcast, I'm joined by Shopify expert Erin Alexander, creator of Product Powerhouse.

From choosing between Etsy and Shopify to mastering the art of product listings and leveraging themes and apps, Erin breaks down the essentials of creating a thriving e-commerce presence to sell your digital products.

What you'll learn:

• The importance of starting with product listings when building your Shopify store
• Understanding Shopify themes and how to choose the right one for your business
• Navigating Shopify apps and determining which ones are worth the investment
• Erin's top tip for building an effective Shopify homepage

🎙️Listen in here: Website, Apple Podcasts, or Spotify.​

💡 QUICK TIP

Are You Making This Newsletter Mistake?

Do you know why you may not be getting the results you need from your newsletter? It could be because it's only delivering one type of content.

Think of your newsletter like a mini newspaper or magazine.

The secret to engaging your audience is offering a mix of content in each issue. Here's what you can include to keep things interesting:

• Articles and Stories: Share useful articles and interesting stories that your audience will love.
• Curated Content: Highlight great content from around the web that's relevant to your readers.
• Images and Infographics: Use visuals to make your newsletter more engaging and easier to understand.
• Games and Quizzes: Add some fun with interactive elements like games or quizzes.
• Interviews and Profiles: Feature interviews with industry experts or profiles of your clients.
• Advice Columns: Provide practical advice and tips that your readers can use.
• Reviews: Share reviews of products or services that your audience might find helpful.

By offering a variety of content, you let your readers pick and choose what interests them the most. If your newsletter only delivers one piece of content, like your latest podcast episode, it might not appeal to everyone.

But if you include 3-5 different pieces of content, there's a good chance at least one will resonate with each reader.

Diversifying your content makes your newsletter more valuable and engaging, turning it into something your audience looks forward to reading. So, start mixing it up and watch your results improve!

Proof: I've had four different people tell me in the past week that they LOVE our Creator's MBA newsletter and save it in a special folder so they can reference it again and again.

📬 This is a sneak peek into what I will be teaching in the Newsletter Profit Club. Coming soon! Get on the wait list here.

📑 BOOKMARK WORTHY

Watch Me Build a Newsletter Business from Scratch!

In the Newsletter Profit Club, I'm going to walk you through exactly how I'm starting a newsletter business from scratch. You'll get an exclusive, behind-the-scenes look at every step, including:

• Designing the Newsletter: See how I create a visually appealing and engaging newsletter, from layout to branding.
• Curating and Creating Content: Learn the art of content creation and curation to keep your audience hooked.
• Attracting Email Subscribers: Discover proven strategies I use to grow an engaged email list from zero subscribers.
• Monetization: Explore the various ways I generate revenue from the newsletter.

And here's something you might not know: you can actually sell your newsletter business! Check out Duuce for opportunities to buy and sell newsletters.

Interested in getting this behind the scenes view? Click here to get on the wait list so you're the first to know when this launches.

Glad you made it all the way to the end! Here's the answer to our riddle.

Keep creating, and I'll talk with you next week!
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Dr. Destini Copp Business Growth Coach for Digital Product Entrepreneurs

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