Welcome to the Creator's MBA, a weekly newsletter sharing actionable marketing advice to grow an online digital product business with ~10,000 readers every week. Was this sent to you? Subscribe here so you don't miss the next one.
Hi Reader,
I read this past week in Ann Handley's newsletter that "If a CMO went to sleep in 1994 and woke up today, she'd think she was on another planet."
This month back in 1994, I had just graduated from Clemson University, gotten married in my parent's backyard (if you're doing the math, my 30-year anniversary was Tuesday), and started my first "real" job as an accountant.
Yes, everything has changed over 30 years, but isn't that expected?
I would argue that so much has changed just in the past two years in marketing our online businesses.
Are you feeling it too?
Here are just two quick examples:
- An online business owner told me this past week that she has lost 40% of her SEO traffic from Google which drove a major part of her revenue.
- AI is changing about everything we do. And it feels like it is taking over our life.
But some things haven't changed in the past 30 years and I would argue, will never change.
And that is people like to buy from people that they know, like, and trust.
This type of trust cannot be won by just anyone. This type of trust can only be built through honesty, integrity, and consistency through personal interaction.
Why consistency you may ask?
Consistency create relationships.
It lets folks know that you are here for the long term. That you're not just a Tinder type date who's here today and gone tomorrow.
Just like the Gen Zs who are ditching the dating apps for in real life experiences, so are your potential customers.
They want to see you, interact with you, and hear you. And not just when you're promoting your next big launch.
If you feel like you haven't pin pointed the pain point of your ideal customer or don't know exactly how you can help them, try having in real life conversations.
This may include things like:
- Hosting an Ask Me Anything session
- Opening up your calendar for 20-minute let's chat about xyz
- Having a DM conversation with someone who may be interested in joining your program rather than simply relying on the sales page to convert them
There is so much opportunity here for people who're willing to just have personal 1:1 conversations.
Which leads me to this...
If you're stuck in your business - can't figure out the right offer(s) for your ideal customer, need help with accountability and focus, want another viewpoint or eyes on what you're working on - and are interested in working with me, let's chat.
During this call, we'll map out a unique three-step plan to grow your digital product revenue, focusing on your key activities so you're not spinning your wheels on things that won't drive your business forward.
And it may include having some real life conversations. Which I think is good for everyone.
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π§ NEW EPISODE
The Great Debate: To Trademark or Not?
Last week, I had the chance to sit down in a VIP Day with Braden Drake from Not Your Average Law Firm to trademark three of my brands - HelloContent, HobbyScool and the Creator's MBA.
Honestly, I waited way too long to do this, and I wanted to bring Braden on the podcast so you can avoid the same mistake.
This week, on the Creator's MBA podcast, Braden will answer all your burning legal questions, like:
- When should you consider trademarking your course, program, or brand name?
- What do you need to protect your business and intellectual property?
- How can you protect your personal assets?
And so much more!
Braden is an absolute treasure trove of knowledge when it comes to legal and tax issues for online business owners like us.
Listen in to understand the essential steps every online business owner should take to make sure their business is legally sound and protected from any potential pitfalls.
ποΈListen in here: Website, Apple Podcasts, or Spotify.β
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UPCOMING WORKSHOPS & EVENTS
Simplify Your Business with Automation and AI
Now you know that I'm all about making your business life as effortless as possible; that's why I wanted to bring to you the Streamline and Chill Audio Summit.
In this audio only event, you'll learn things like:
- Funnel to Attract Clients on Autopilot With ManyChat
- Automate Your Email List Clean Up
- Speed Up Your Digital Product Creation with AI (and get your offers to market faster) by your truly
I'm definitely tuning in to the ManyChat presentation; I've just started setting this up for my Instagram account and super excited about the possibilities here.
βGrab your free ticket here - the audio recordings drop next week.
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Get Your Funnel Done Week
Are you ready to mark "get my funnel done" off your to do list? Join me in a get your funnel done week.
Every day, there will be one workshop that is focused on helping you putting a big blue checkmark in your Google tasks app to get your funnel done.
Here are all the daily workshop details:
- The 20 Minute Funnel: Going from Idea to Implemented with Menekse Stewart
- Non-Boring Emails: Simple Copy Tips with Leonie Dawson
- Value Upgrade/Surprise & Delight with Sage Grayson
- Easy Yes Offers That Sell in a Funnel with Dr. Destini Copp
- Non-Sleazy Sales Emails with Faith Lee
- Live Q&A Session with Faith Mariah, Cooper Gillespie, Katie Joy, and Dr. Christiane Schroeter
π Virtual Goodie Bag: Everyone who signs up will receive a virtual goodie bag filled with digital trainings and templates to help you create an awesome funnel that converts.
βSign up here.
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