From "Who are you?" to "OMG, I love everything you do!"


Welcome to Creator's MBA, a weekly newsletter sharing actionable marketing advice to grow an online digital product business with ~12,000 readers every week. Was this sent to you? Subscribe here so you don't miss the next one.


Hi Reader,

Ever feel like you're on the verge of something big in your business, but you're not quite sure how to get there? Well, buckle up, because this week's newsletter is your roadmap to digital product success. We're tackling everything from list-building secrets to customer journey mapping, and you won't want to miss a single word.

Oh, and did I mention we've got some game-changing opportunities coming your way? (Hint: Think 10X growth and 2025 planning). But more on that later – let's dive into this week's goldmine of strategies!

🧠 But first...here's a brainteaser for you.

I'm a path that's unique for everyone who travels me. I start with curiosity and end with loyalty. The better you know me, the more value you'll see. What am I?

Answer at the end...

🎧 NEW EPISODES

Are you looking for ways to grow your online business the easy way? I told our guest that I'm ready to "hit the easy button" in my business!

Claire Pells shares some incredible insights in episode #184, including growth strategies you can start using right away! Here's a sneak peek:

  1. We dive into the power of classic list-building ads and how to create freebies that truly resonate with your audience.
  2. Claire reveals a little-known tactic for promoting your podcast or YouTube channel to rapidly build trust with potential customers.
  3. We explore the game-changing "coming soon" strategy for launches and time-sensitive promotions.

The best part? Claire breaks down how to implement these strategies even if you're on a tight budget or may be risk adverse like me. She emphasizes starting small, learning from the data, and scaling up as you see results.

πŸŽ™οΈListen in here: Website, Apple Podcasts, or Spotify.​


Ever feel like you're solving a giant puzzle, but someone's hidden half the pieces when it comes to understanding your customers? Well, I've got just the thing to help you find those missing pieces in this week's podcast episode.
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Think of it as your GPS for guiding folks from "Who are you?" to "OMG, I love everything you do!" We're talking real, actionable steps to transform your customer's experience from meh to signing your praises.

In this episode, we'll chat about:

  • Why walking a mile in your customer's shoes could be your golden ticket
  • How to spot those make-or-break moments in your customer's experience
  • Simple tricks to turn casual browsers into raving fans (who knew it could be so easy?)
  • My secret sauce for creating those "wow" moments that keep 'em coming back for more

Trust me, by the end of this episode, you'll be itching to revamp your customer journey. And the best part? It's not rocket science - I promise!

So grab your favorite drink, pop in those earbuds, and let's map out a journey your customers will never forget. Who knows? This might just be the episode that takes your digital product biz from "doing okay" to "holy cow, we're crushing it!"

Can't wait to hear what you think! Drop me a line after you've listened - I'd love to know which step was your biggest a-ha moment.

πŸŽ™οΈListen in here: Website, Apple Podcasts, or Spotify.​


πŸ“… UPCOMING WORKSHOPS & EVENTS

Ready to Supercharge Your List Growth? Don't Miss This Free Class!

If you caught my recent podcast episode with Claire Pells (Ep. 184: Hit the Easy Button: 3 Low-Risk Ways to Grow Your Online Business), you know we uncovered some game-changing strategies for growing your online business. Now, here's your chance to dive even deeper!

Introducing: "Grow Your List on Autopilot" with Claire Pells

Are you tired of the constant hustle to grow your audience? You're not alone. That's why I'm thrilled to invite you to this zero-fluff, action-packed class that could transform your approach to list building.

What You'll Learn:

  • The secret behind how just 3 simple videos created over 3,500 new leads on autopilot
  • Why Facebook's algorithm is your new best friend for finding your perfect audience
  • The 3 key elements that make or break an ad campaign
  • How to boost your visibility while actually stepping back from constant social media posting

This Class is Perfect If You:

  • Feel overwhelmed by the mere thought of setting up ads
  • Have seen your launch numbers drop or struggle to maintain organic success
  • Can't pinpoint where your sales are coming from despite your marketing efforts
  • Are considering an agency but worried about the high costs
  • Feel lost in the sea of conflicting marketing advice
  • Crave a marketing strategy that works quietly in the background, freeing up your time

Date: Wednesday, August 21st at 2pm (replay available for those who can't attend live)

As an affiliate for Claire's offer, I can vouch for its value - I've been a student since May of 2019! Claire's strategies align perfectly with what we discussed in the podcast – practical, low-risk approaches that can yield crazy results.

Don't miss this opportunity to learn how to grow your list effortlessly and take your online business to the next level.

​Save Your Seat Here!​

P.S. Remember, this class complements our podcast discussion perfectly. If you haven't listened yet, be sure to check out Episode 184 on the Creator's MBA podcast for a sneak peek of what's in store!

FEATURED PRODUCT

Are you leaving money on the table with your digital product?

The truth is, most creators are – simply because they can't see the hidden opportunities in their customer's journey.

But that's about to change.

Introducing the Customer Journey Tracker – your secret weapon for uncovering those golden opportunities that turn casual browsers into loyal superfans and occasional buyers into repeat customers.

With this powerful, free tracker, you'll:

  • πŸ” Discover untapped touchpoints that can skyrocket engagement
  • πŸš€ Identify and eliminate hidden friction points that are costing you sales
  • πŸ’‘ Uncover new ways to delight your customers at every stage of their journey
  • πŸ“ˆ Pinpoint exactly where to focus your efforts for maximum ROI
  • πŸ† Create a customer experience that stands head and shoulders above the competition

This tracker is the perfect companion to episode #183 on the Creator's MBA podcast: The 8-Step Blueprint for Mapping Your Customer's Journey. Listen in and grab your free tracker today!

πŸ“‘ BOOKMARK WORTHY

Hey there! Let's chat about something important - your newsletter. It's time to think about it in a new way. Here's the deal:

Newsletters Aren't What They Used to Be

  1. Not Just for Selling Stuff: Sure, newsletters can help you sell, but they're also about building relationships and showing what you know.
  2. It's All About Great Content: Your newsletter should be so good that people want to save it in a special Gmail folder
  3. Building a Community: A great newsletter makes your readers feel like they're part of something special.

Your Newsletter: Let's Dig Deeper

Take a moment to think about this:

  • Imagine you're a reader: What's the one thing from your newsletter you'd miss most if it stopped coming?
  • Think about your last three newsletters. Which piece of information couldn't your readers have gotten anywhere else?
  • If your newsletter had a superpower, what would it be? Are you using that power in every issue?

Simple Ways to Make Your Newsletter Better

  1. Find Your Special Sauce: What can you talk about that nobody else can?
  2. Plan Ahead & Curate Content: Think about topics that will both teach and interest your readers.
  3. Chat with Your Readers: Get them to reply and start conversations.
  4. Look at the Right Numbers: Don't just focus on how many people open your emails. Pay attention to replies, forwards, and what people say about your newsletter.

Want to Make Your Newsletter Really Shine?

If you're ready to turn your newsletter into something your readers will love, I've got an idea for you.

Join our Newsletter Profit Club now, and you'll get a free one-on-one chat with me about your newsletter (but only if you join before August 31st). Imagine us working together on:

  • Brainstorming fresh content ideas
  • Improving your landing page for more sign-ups
  • Analyzing your stats to uncover growth opportunities
  • Creating a newsletter format your readers will love
  • Developing a growth strategy tailored to your unique voice and goals

Don't let this chance slip by. Join the Newsletter Profit Club today and let's have a chat about making your newsletter so good, your readers won't want to miss it.

What a journey we've been on today, right? Speaking of journeys, remember that riddle from the beginning?

"I'm a path that's unique for everyone who travels me. I start with curiosity and end with loyalty. The better you know me, the more value you'll see. What am I?"

If you guessed "The customer journey," give yourself a pat on the back! You're absolutely right.

Now, I'm thrilled to give you a sneak peek at two exciting opportunities coming your way:

  1. Digital Product Growth Lab: 10X Your Digital Product Revenue (September): Get ready for my 12-week group coaching program! It's not just another course – it's your ticket to designing a customized 10X success path for your business.
  2. 2025 Business Planning Prep Kit (October): Planning season is coming! We're releasing a free bundle and a workshop to jumpstart your 2025 strategy. It's your secret weapon for next-level success.

These offerings are crafted with one goal: to help you grow your digital product business in ways you've only dreamed of.

Remember, every journey begins with a single step – the important thing is that you're moving forward.

Until next week, keep exploring and innovating. Your next big breakthrough might be just around the corner!

Your biggest cheerleader,

Destini

P.S. What resonated with you most in today's newsletter? Hit reply and let me know – your feedback shapes our future content!

Dr. Destini Copp

Certified Business Growth Coach for Digital Product Entrepreneurs

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Interested in working with me in my Digital Product Accelerator 1:1 coaching program? I'd love to meet you!

Enjoy our emails? Forward to a friend and let them know where they can subscribe. Hint: It's here. ​

This email may contain affiliate links. If you click through my referral link, at no additional cost to you, I may earn a small commission if you make a purchase. Thank you for supporting my small business. Read my privacy policy.​

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Creator's MBA Newsletter

Hi, there, I'm Dr. Destini Copp! I'm passionate about helping business owners like you generate consistent revenue from your digital product business without the need to be glued to your desk, constantly live launching, or worrying about social media algorithms.

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