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📰 MARKETING NEWS THIS WEEK

Lost Google traffic?

This past week, a very seasoned online entrepreneur and business owner said that her Google traffic has decreased tremendously with all of the recent March 2024 changes.

But what is still going strong with her traffic?

Pinterest

If you're a digital product creator, check out this recent podcast episode I did with Kate Ahl from Simple Pin Media about Selling Digital Products on Pinterest.​

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💡 QUICK TIP

Create Your Personalized Summer PTO Plan

In today's podcast episode, I talk about an AI prompt to help you create your personalized, Summer PTO plan.

If you use Chat GPT, here's the link for you. Below is the prompt that you can customize for your business & copy/paste into any AI platform of your choice.

Task

Create a detailed summer PTO plan for a business that ensures all critical tasks, including content marketing, newsletter emails, social media posts, nurturing the audience, growing the audience, and creating a tripwire sales funnel (including sales page for a mini-course, mini-course content, order bump, and one upsell), are completed without interruption.

Context

• The business needs to maintain a consistent presence and engagement with its audience even when the owner is on vacation.
• The business focuses on digital marketing strategies to engage and grow its audience.
• The business typically operates with a set number of hours worked per week over the summer, specifically 10 hours per week.
• Content will be repurposed to maximize efficiency.

Steps

1. Assess the Current Workload: List all weekly tasks, including content marketing (blog or podcast), newsletter emails, audience growth activities, social media posts, and the creation of a tripwire sales funnel.
2. Determine Weekly Work Hours: Establish the number of hours worked per week (10 hours) and allocate time for each critical task.
3. Plan PTO Schedule: Determine the team members' PTO schedules and identify the periods when resources will be limited.
4. Create a Content Calendar: Develop a content calendar that includes all critical tasks such as blog posts or podcast episodes, newsletter emails, and social media updates, ensuring these tasks are planned and scheduled in advance.
5. Repurpose Content: Identify key pieces of content that can be repurposed across different platforms (e.g., turning a blog post into a podcast episode, social media snippets, and newsletter content).
6. Automate Where Possible: Use tools to automate content publication, email newsletters, and social media posts. Schedule content ahead of time to cover the PTO period.
7. Batch Create Content: Prepare multiple pieces of content in advance. For example, write several blog posts or record multiple podcast episodes before the PTO starts.
8. Audience Engagement Strategy: Develop a strategy for maintaining audience engagement, including pre-scheduled social media posts, automated email sequences, and engagement prompts.
9. Develop and Implement the Tripwire Sales Funnel:
   • Create a sales page for the mini-course.
   • Develop the mini-course content.
   • Set up an order bump and one upsell.
10. Leverage Tools for Audience Growth: Use tools and strategies such as social media ads, collaborations, or guest appearances to continue growing the audience without requiring daily input.
11. Monitor and Adjust: Regularly check the performance of scheduled content and engagement strategies, making adjustments as necessary to ensure all tasks are being effectively managed.

Constraints

• Ensure the plan is realistic and can be followed without causing burnout.
• Incorporate flexibility to handle unexpected issues or changes in PTO schedules.
• Make use of available tools and technology to automate repetitive tasks.
• Operate within a 10-hour work week.
• Maximize content repurposing to increase efficiency.

📑 BOOKMARK WORTHY

Finally, justice for crappy courses

Someone who was interested in creating an online course asked me yesterday, "are people even buying courses anymore?"

Valid question.

Here's what people aren't buying (and do you blame them?):

• Information that they can Google or watch on YouTube for free
• Poor quality courses that don't help students achieve the promised transformation
• $1,000 self study courses where students are expected to figure everything out on their own without support from the creator

Information is not scarce. Time is even more valuable.

I have purchased five different online courses in the past couple of months, but these are low cost, high value mini courses where I could review the information in less than an hour and get a quick win.

Here's what is working and what I told the future course creator yesterday.

Do it with them or do it with others offers. But what exactly does this mean?

An example would be a recent program I was enrolled in to optimize and get a strong strategy in place for my three business Pinterest accounts.

There was a Slack group set up where we could ask questions. They posted the videos in this group that aligned with the topic for the week.

We had the opportunity to submit questions and request an audit based on our specific business needs. In other words...a "do it with others" solution.

Another example is my 1:1 coaching program. It is a "do it with them" solution.

My clients get access to my premium courses (if they need them), but more importantly, they get a customized plan for their own business, accountability, unlimited coaching and a weekly marketing audit so they can stay unstuck.

Now this is how you get results!

But don't take my word for it. Check out this video and see what Pat has to say about stop selling info and do this instead.

Keep creating, and I'll talk with you next week!
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