Welcome to the Creator's MBA, a weekly newsletter sharing actionable marketing advice to grow an online digital product business with ~10,000 readers every week. Was this sent to you? Subscribe here so you don't miss the next one.

Hi Reader,

One of the things I absolutely love about my work is having real, meaningful conversations with fellow entrepreneurs. I thrive on diving deep into their businesses, chatting about what’s working, and figuring out where they might be struggling.

No matter where you are on your business journey—whether you’re just starting out or you’ve been at it for over five years—we all have questions.

And you know what? The further along we get, the more questions we seem to have!

You might be wondering:

• Should I create this offer?
• I have limited time. What should I focus on to meet my revenue goals?
• What’s the best way to grow my audience and email list?
• How do I effectively sell my digital products (courses, memberships, coaching programs, low-cost digital products)?
• Is launching this new business idea the right move?
• How do I reach my target customer effectively?
• Will this strategy work for me?
• Are people still buying courses, digital products, or joining memberships?
• I’m overwhelmed with all the tasks. What should I prioritize to get results?

As a coach, my job is to help you focus on the activities that will multiply your results by 10x rather than just 2x.

Inspired by the book "10x Is Easier than 2x: How World-Class Entrepreneurs Achieve More by Doing Less," I’ve realized the importance of concentrating on high-impact activities and delegating the rest.

One of my current 10x activities is preparing HobbyScool for a successful sale in two years for at least $1M.

Another 10x activity I'm working on is creating a certification program under my personal brand, DestiniCopp.com.

And those 2x activities? I’m delegating things like uploading 300+ new products to our Shopify store.

If you’re looking to get a smart brain on your business to identify those 10x activities and are interested in working with me, apply today.

In our initial "get to know each other" Zoom call, we’ll map out a unique three-step plan to grow your digital product revenue, focusing on your 10x activities.

I can’t wait to help you figure out those 10x activities!

🎧 NEW EPISODE

Grow Your Sales Funnel with Strategic Podcasting

Are you wondering if creating long form content like podcast episodes or YouTube videos is even worth it?

I was asking myself the same question.

Until I met my podcast coach, Caroline Hull, who has transformed the way I approach my long-form content in my business.

Here's what you're learn:

1. Why long-form content, like podcasts, is crucial for marketing success.
2. Practical tips on how to incorporate your content into your marketing strategy without overwhelming yourself.
3. How to craft compelling content that takes convert listeners into loyal customers.
4. Common mistakes new podcasters make and how to steer clear of them.
5. The importance of knowing your audience and creating content that resonates with them. Learn how to build a loyal following that eagerly awaits your next episode.

Whether you’re just starting out or looking to refine your podcasting skills, this episode is will help you build a loyal following that eagerly awaits your next episode.

🎙️Listen in here: Website, Apple Podcasts, or Spotify.​

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📅 UPCOMING WORKSHOPS & EVENTS

Less Stress, More Sun This Summer ☀️

The sunny days of summer are here, and it’s time to simplify.

I have partnered with Samantha Weckesser, one of my business friends, to bring you the Simplify Summer Bundle, full of tools to help you cut down on the chaos and streamline your life so you can spend more time by the pool this summer.

Inside the Simplify Summer Bundle, you’ll find:

• 27 FREE products worth over $1,100
• Over $1,500 worth of resources in the Premium Tier for only $47. (That’s almost 97% off!)
• Templates for meal planning, websites, YouTube, Pinterest, and ThriveCart
• Courses for email funnels, selling, affiliate marketing, and brand imagery
• Tools to help you plan social media, manage your time, hire a VA, and avoid legal pitfalls

All you have to do is head to SimplifySummer.com (my affiliate link).

Enter your email address for access to the free tier, or purchase a pass to the premium tier for $47.

Then sign up for whatever gifts you want. You can claim just one, or all 32.

​Check out the Simplify Summer bundle here!​

🛒 FEATURED PRODUCT

Automatically Remove Dead Weight & Boost Your Email Sender Reputation Ready to scrub your email list, remove the dead weight, and improve your sender reputation? Learn how to do it on autopilot! Get this for free inside of the Simplify Summer Bundle! Learn more

📰 MARKETING NEWS THIS WEEK

What's in, what's out...

I got asked recently: Are people even buying courses anymore?

It’s a great question with everything changing so fast. To help clear things up, I shared an Instagram post about what people aren’t buying anymore and, more importantly, what they are buying.

Here’s a quick rundown:

What’s Out:

• Expensive Courses With No Support: People don’t want to spend a lot without getting support from the creator.
• Generic Programs: One-size-fits-all content just isn’t cutting it.

What’s In:

• Micro-Courses: Short, focused courses that solve specific problems are super popular.
• Memberships and Subscriptions: Ongoing access to fresh content and community keeps folks interested.
• Hybrid Models: Mixing live coaching with self-paced learning gives the best of both worlds.
• Affordable Digital Products: Low-cost, high-value products are a big hit.

Want to know more? Check out my Instagram post where I break it all down and share tips to keep your offers hot and in demand.

If you need help with designing your in-demand offers and are interested in working with me in my 1:1 coaching, apply now.

💡 QUICK TIP

If you don't give up, you win

Next week is my 30th wedding anniversary, and I can’t believe it! We've been through so much—four kids, four houses, two states, and the heartbreaking loss of a child to cancer in 2020.

Life, like business, is tough. But I came across a 1-minute video from Alex Hormozi that hit home: if you don’t give up, you win.

Just remember...

1. Every bump in the road is a chance to learn and grow.
2. Lean on mentors and peers for guidance and encouragement.
3. Keep pushing forward. Persistence pays off.

Whenever you feel like quitting, remember that sticking with it is half the battle. Keep going, and you’ll come out on top.

📑 BOOKMARK WORTHY

Don't focus on goals, do this instead

As digital product entrepreneurs, we often set big goals like "launch a new product every quarter" or "double my email list by year-end."

These goals can feel exciting but often lead to burnout because they rely on constant willpower. And just like New Year’s resolutions, they tend to fizzle out quickly.

Instead, try focusing on small life-changing habits that can make a real difference over time.

For example, after my knee surgery, I was having a difficult time getting back into the swing of exercising five days per week. So I decided to just commit to 15-minutes per day.

That's where I started, and I eventually increased my time a few minutes each week. Each day, I was like, I can do five more minutes, no problem!

Now, I'm back to working out around 60 minutes, five days per week.

If your revenue goal is $10K per month, then create small, daily habits to get you there.

Here are some examples of habits I've adopted to meet my revenue goals:

• Make it a habit to send out weekly newsletter emails. Share valuable content and updates to keep your audience engaged.
• Spend a bit of time each day on activities that grow your audience and email list.
• Connect with other entrepreneurs and potential collaboration partners every week.
• Make time each day to interact with your audience. Respond to comments, answer questions, and seek feedback.

I'd love to know...

What's the small habit that you're making each day to drive big results. Email me back and let me know!

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Keep creating, and I'll talk with you next week!