Hi Reader,

I'm doing something different today - throwing open the doors completely.

No filters. No holding back. I'm sharing everything: my detailed $1M+ exit strategy for HobbyScool to the exact growth flywheel that's driving our success.

Why am I laying it all out?

Because I believe in learning in public. When we share our real journeys - the wins, the strategies, and yes, even those moments of self-doubt - we accelerate each other's growth. That's how we all rise together.

I'll be honest: hitting "send" on this makes my palms sweaty.

Many creators put this kind of behind-the-scenes access behind a paid product.

But for you and everyone on my email list. This is special. This is different. You're getting the full, unfiltered story.

So, deep breath. Here we go...

🎧 NEW EPISODE

Imagine offering your students a personal guide available day and night, helping them stay on track and achieve their goals faster than ever. Sounds like a dream, right?

​In episode #193 on the Creator's MBA podcast, I'm exploring a game-changing approach that could transform your courses and set you apart in the online education world.

This solution is all about accelerating your students' success and keeping them motivated throughout their learning journey.

By providing instant, personalized support, you can help your students overcome obstacles quickly and maintain their momentum.

In this episode, I'm diving into:

• How to offer round-the-clock, personalized guidance without burning yourself out
• A powerful tool that's revolutionizing student support and course completion rates
• Practical ways to implement this in your lead magnets and programs (it's simpler than you might think!)
• How this approach can dramatically boost student success and differentiate you in the marketplace

Whether you're running a small workshop or a membership site, this short, less than 10-minutes episode, is packed with insights to help your students achieve their desired transformation faster while positioning your business as a leader in student success.

🎙️Listen in here: Website, Apple Podcasts, Spotify, or YouTube. ​

📅 UPCOMING WORKSHOPS & EVENTS

Quick question: Are you ready to start earning real money from your newsletter?

This Wednesday, I'm hosting an exclusive workshop where newsletter creators will be building their sponsorship pages together – live and step-by-step.

But here's the thing: this workshop is only available to Newsletter Profit Club paid members, and I don't want you to miss out.

Here's Why You Should Join Us:

Ever try to pitch a sponsor only to hear crickets? Or worse, get lowballed because you didn't have a professional sponsorship page? That's exactly why I created this workshop.

​Join Newsletter Profit Club Today and You'll Get Access To:

• This Wednesday's Power Hour (October 30th, 12pm ET) where I'll personally guide you through creating a sponsorship page that attracts premium partners
• My Proven Sponsorship Page Templates that have helped newsletter creators like you land $500, $1,000, even $2,500+ sponsorship deals
• Live Q&A Access during the workshop to get your specific questions answered
• 🎁 PLUS: An Exclusive October Bonus - Send me your completed sponsorship page by 11/1, and I'll record a personalized video review just for you!

🎯 But Here's the Most Important Part: By the end of Wednesday's session, you'll have a professional sponsorship page ready to share with potential sponsors. No more procrastinating, no more wondering if you're doing it right.

The investment to join Newsletter Profit Club is just $57 per quarter, but the strategies you'll learn this Wednesday could help you earn that back with just one sponsorship deal.

💡 BEHIND THE SCENES: BUILDING FOR A $1M+ EXIT

I'm taking you behind the scenes as I continue to build HobbyScool for a $1M+ exit in the next 2 years (Lord willing).

This is only for my Creator's MBA newsletter.

So, if you want to see how a million-dollar digital product brand is built, I'm giving you a front-row seat, Reader.

I'm a little a lot nervous announcing this to the world, but I also know that this will help me stay accountable to the plan and the growth flywheel I've put in place to make this happen.

If you're not familiar with my HobbyScool brand, this podcast episode where I talk about how I grew this business from a domain name purchase to over $100K in revenue in less than 2 years is worth checking out.

🎯 Here's What's Working Now:

• Virtual summits (our biggest audience growth driver!)
• Strong affiliate program & referrals
• VIP All Access Pass funnel
• Active community engagement

📈 2025 Focus Areas:

• Scaling paid ads
• Growing our membership (moving to Skool platform)

In 2025, I'll share the real numbers, challenges, and wins. Think of this as your personal case study in building a valuable digital product brand – and everything I learn, you'll learn!

📌 BOOKMARK WORTHY

Ever wonder how successful digital product creators seem to grow effortlessly? It’s not magic – it’s a growth flywheel.

Think of it like a wheel that, once spinning, generates its own momentum. Here’s how it works:

🎡 The Growth Flywheel Explained

Picture a wheel with five connected parts, each powering the next:

1. Attract →

2. Engage →

3. Deliver Value →

4. Retain →

5. Advocacy → (back to Attract)

When someone discovers your brand (Attract), they become interested enough to join your world (Engage).

You wow them with valuable content (Deliver Value), which makes them stick around (Retain).

They get such great results that they tell others about you (Advocacy), which attracts more people… and the wheel keeps spinning! 💫

🚀 The Compound Effect The real magic? Once your flywheel gains momentum:

• Marketing gets easier (advocates do it for you)
• Sales become more natural (trust is pre-built)
• Growth becomes more predictable
• Your business scales more smoothly

💡 Pro Tip: My biggest tip here is to focus on one section of the flywheel at a time. Perfect it before moving on.

For most digital product creators, this will involve setting up a strong lead magnet and funnel + ongoing value added content like what I'm doing for my new brand, the Newsletter Profit Club.

In November, I'm doing a workshop on growth flywheels and giving you very specific guidance on how to get your own growth flywheel set up in your business. Stay tuned!

From AI-powered student support to professional sponsorship pages to growth flywheels - we've covered a lot of ground this week!

Remember:

• ​Join me on Wednesday to build your sponsorship page
• Your student success systems can be working 24/7 (check out the podcast!)​
• Small, consistent actions create unstoppable momentum

Reader, which part of the growth flywheel are you focusing on first? Reply and let me know!

To your digital product growth success,

Destini
​

Dr. Destini Copp Certified Business Growth Coach for Digital Product Entrepreneurs

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