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I'm Dr. Destini Copp. Twenty-five years in marketing, seven running my own digital product businesses, and I write about what's working in mine right now.
Creator's MBA The Sunday Edition Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Was this forwarded to you? Subscribe here so you don't miss the next one. In this issue β Eight marketing lessons older than AI, and which one to use on your Black Friday emails β A free Claude skill that checks your sale emails against all eight β My early-bird bonuses end next Sunday Today's Sponsor Β· Empowered Businessβ’ Watch AI turn a stalled...
Creator's MBA The 2027 Wish Book My Black Friday catalog is open, so grab a pen. When the holiday catalogs came in the mail, a lot of us circled what we wanted and left the catalog open on the kitchen counter where our parents would see it. This year I turned my Black Friday sale into one. It's called the 2027 Wish Book and you can look through it today. It has everything I'm offering for Black Friday in one place, sorted by what's holding your business back. Start with the free 2027 Business...
Creator's MBA The AI Edition One AI insight, one build, one move you can use this week. Was this forwarded to you? Subscribe here so you don't miss the next one. The AI Insight What can AI do for your business? Here's everything mine runs. Anything I do the same way every week, I hand to Claude to run on a schedule. All through September I checked my sales by hand every morning. I'd pull the numbers out of ThriveCart, upload them to Claude and ask the same questions I asked the day before. So...