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Creator's MBA Newsletter

Stop dreading publishing your newsletter: Here's how to profit instead

Published 6 months agoΒ β€’Β 3 min read

Welcome to Creator's MBA, a weekly newsletter sharing actionable marketing advice to grow an online digital product business with ~10,000 readers every week. Was this sent to you? Subscribe here so you don't miss the next one.

Hi Reader,

Ready to turn your newsletter from a weekly chore into a profit-generating powerhouse?

This email just might completely change how you approach your weekly newsletter. After putting my marketing professor hat on and conducting a deep six-month research study into what makes newsletters truly successful, I'm super excited to share with you what I've learned.

In this week's newsletter:

πŸ” Discover key findings from my 6-month newsletter research study

πŸŽ™οΈ Learn about my game-changing "Newsletter Profit System" (Podcast Episode #176)

πŸ’‘ Get a quick tip on diversifying your newsletter content for maximum engagement

πŸš€ Exclusive offer: Submit your newsletter for an expert review ($97 value)

This isn't just another 'how-to' guide. It's a comprehensive summary of intensive research that challenged everything I thought I knew about email marketing. And it might just surprise you too!

Stick around, because this week's newsletter is packed with insights that could transform your approach to your digital product business...

🎧 NEW EPISODE

In episode #176 of the Creator's MBA podcast, I want to get real with you about something I struggled with for a long time - my weekly newsletter. For years, I dreaded hitting that 'send' button.

I was following all the standard advice. Promote one piece of content, add a single call-to-action, nurture your audience. But let me tell you, it wasn't delivering results. I wasn't seeing any return on my investment, and I knew something had to change.

So, I put on my university marketing professor hat and dove into a 6-month research study. I wanted to uncover what those best-in-class email newsletter operators were doing that all of us in the creator niche hadn't mastered yet. And wow, did I learn some game-changing stuff!

I developed what I now call my "Newsletter Profit System," and it's completely transformed how I approach my weekly emails. Now, every time I hit publish, I'm actually making money - whether it's from my own digital products, affiliate income, sponsorships, or even attracting new coaching clients.

In this episode, I'm breaking it all down for you. I'll show you why that old-school newsletter advice falls short, and how diversifying your content can turn your newsletter into something your subscribers can't wait to open (and maybe even save in a special folder - yeah, that's the kind of feedback I'm getting now!).

So, Reader, if you dread sending out your weekly newsletter and want to start profiting from it, you're in the right place!

πŸŽ™οΈListen in here to learn more about my six-month research study: Website, Apple Podcasts, or Spotify.

FEATURED PRODUCT

Submit Your Newsletter for an Expert Review (Value: $97)

For a limited time, I'm offering a newsletter audit for all yearly members of the Newsletter Profit Club.​

This includes any or all of the following:

  • Newsletter Opt-in Landing Page
  • Newsletter Thank You Page
  • Newsletter Welcome Email
  • 2 Newsletter Issues From Your Archive

Get my expert eyes on your newsletter and start profiting from each newsletter send!

πŸ’‘ QUICK TIP

The #1 Newsletter Mistake

One of the biggest mistakes I see? Including just one piece of content and one CTA. This approach limits your newsletter's potential and appeal.

Shift Your Perspective

Instead of viewing your newsletter as a simple promotional tool, think of it as a miniature magazine. Remember those engaging Cosmopolitan issues you'd dog-ear and revisit? That's the experience we want to create!

Building Your Newsletter Profit Machine

Include 3-5 diverse content pieces in each newsletter:

πŸŽ™οΈ Your latest content (blog post, podcast episode, video)

πŸ“° Curated industry news or resources

πŸ’‘ A quick tip or "hack" related to your niche

🧩 A fun element like a quiz, game, or riddle

πŸ›οΈ Featured product or affiliate offer

πŸ’Œ An advice column (perfect for life coaches)

🌟 Reader spotlight or community section

Why This Works

By diversifying your content, you're giving readers options. If one section doesn't resonate, another might catch their interest. This approach keeps your newsletter fresh, engaging, and valuable – even when subscribers aren't actively seeking your products or services.

πŸ’Ό Ready to Profit from Your Newsletter?

I'm teaching all of this and more in the Newsletter Profit Club. Learn how to make money every time you hit 'publish'!

​Join the Newsletter Profit Club Now!​

πŸ‘‰ Don't miss out on turning your newsletter into a consistent revenue stream.

Keep creating, and I'll talk with you next week!

Destini

P.S. Ready to dive deeper into my research findings? Tune into this podcast episode and start transforming your newsletter today!
​

Dr. Destini Copp

Certified Business Growth Coach for Digital Product Entrepreneurs

​

Interested in working with me in my Digital Product Accelerator 1:1 coaching program? I'd love to meet you!

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This email may contain affiliate links. If you click through my referral link, at no additional cost to you, I may earn a small commission if you make a purchase. Thank you for supporting my small business. Read my privacy policy.​

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Creator's MBA Newsletter

Actionable marketing advice that you'll save in a special Gmail folder to 10X your revenue in your digital product business, sent weekly to 12,000+ readers.

Hi, there, I'm Dr. Destini Copp! I'm passionate about helping business owners like you generate consistent revenue from your digital product business without the need to be glued to your desk, constantly live launching, or worrying about social media algorithms.

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