Transform Your 3 AM Ideas into Profitable Courses


Welcome to Creator's MBA, a weekly newsletter sharing actionable marketing advice to grow an online digital product business with ~10,000 readers every week. Was this sent to you? Subscribe here so you don't miss the next one.


Picture this: It's 3 AM, and you're wide awake, your mind buzzing with an incredible idea for an online course.

But then... doubt creeps in. "Am I expert enough? Is the market too saturated? Do I have the tech skills?"

Sound familiar?

Well, Reader, I've got news for you: Those late-night ideas? They're gold. And in this newsletter, we're going to turn them into reality.

Buckle up as we explore:

  • The secret recipe for course formats that students can't resist
  • Strategies to keep your students hooked (and completing your course!)
  • Exclusive resources to kickstart your digital product empire

Ready to transform your expertise into impact (and income)? Let's dive in!

🎧 NEW EPISODE

Ever dreamed of sharing your knowledge with the world but felt overwhelmed by course creation?

In episode #182, on the Creator's MBA podcast, I'm breaking down the walls of traditional course design and unveiling a buffet of online course options you never knew existed.

From bite-sized mini-courses to comprehensive signature programs, I'm dishing out all the secrets to help you find your perfect fit.

Here's a taste of what I'll share with you:

  • 🏆 The pros and cons of different course types (mini-courses, anyone?)
  • 💡 How to match your expertise with the ideal course format
  • 💰 Pricing strategies that'll make your bank account smile
  • 🌟 Tips to stand out in the bustling digital education marketplace

But wait, there's more! I'm also tackling those pesky doubts holding you back:

  • "I'm not expert enough!" (Spoiler: Yes, you are!)
  • "The market is too saturated!" (There's always room for your unique voice!)
  • "I don't have the tech skills!" (I've got you covered!)

Don't let another day pass without unlocking the potential of your knowledge. Your future students are waiting!

🎙️Listen in here: Website, Apple Podcasts, or Spotify.

P.S. After listening, hit reply and let me know which course type you're most excited to explore. I'd love to hear your thoughts and help you find that perfect digital course fit.


📅 UPCOMING WORKSHOPS & EVENTS

You're an expert. You've got the knowledge, the passion, and the drive.

But something's missing, isn't it?

Maybe you're:

  • Bursting with ideas but unsure how to package them
  • Dreaming of reaching more people with your expertise
  • Ready to create a sustainable income from your knowledge
  • Wondering how to start with online courses, memberships, or digital products
  • Eager to establish yourself as a go-to authority in your field

If any of these resonate, I've got fantastic news for you.

Introducing the Digital Product Genius Bundle – your launchpad to turning your expertise into profitable digital offerings.

This FREE bundle (valued at $2,990+) is your secret weapon, packed with:

  • Step-by-step guides to creating your first online course
  • Strategies for building a thriving membership community
  • Templates for low-cost digital products that sell like hotcakes
  • Marketing tactics to position yourself as the go-to expert in your niche
  • Tools to automate your sales and scale your impact

The best part? It's designed for experts at any stage. Whether you're just starting out or looking to expand your digital product line, this bundle has you covered.

But don't wait – this offer expires soon!

Ready to transform your expertise into a thriving digital product business?

CLICK HERE TO CLAIM YOUR FREE BUNDLE

Reader, the world needs your knowledge. It's time to share it (and profit from it) in a bigger way.


Grow Your List on Autopilot

Are you ready to supercharge your lead generation and take your marketing to the next level?

Join Facebook & Instagram ad expert, Claire Pelletreau, for a FREE live class to help you grow your email list on autopilot.

In this zero-fluff session, you'll discover:

  • 🎥 How three simple videos generated over 3,500 new leads on autopilot
  • 🎯 The secret to leveraging Facebook's algorithm for perfect audience matching
  • 🏆 The three key elements that separate winning ad campaigns from costly flops
  • 📈 How to boost your visibility while stepping back from constant social media posting

Don't worry if you can't make it live – a replay will be available to all registrants!

🔗 Click Here to Secure Your Spot!

As an affiliate, I highly recommend this class - I've been a student of Claire's Absolute Facebook Ads course since 2019. Claire's expertise has helped countless entrepreneurs, and I believe her insights could be game-changing for your business too!

FEATURED GIFT

Are you sitting on a goldmine of knowledge without realizing it? This FREE guide, "Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course," is here to show you how!

🎁 Exclusive Free Gift for Our Readers

Transform your expertise into a lucrative digital course that sells itself, over and over again. This comprehensive guide is packed with insights to kickstart your journey:

  • 🔍 Discover the 4 types of people crushing it in the digital course world (Psst... you don't need to be an "expert"!)
  • 🚀 Tailored strategies for pros and newbies alike – whether you're a seasoned veteran or your idea feels a bit "out there"
  • 💡 Get inspired by real success stories from course creators just like you
  • 📚 Peek into a sample course module to visualize your future bestseller

Don't let your valuable knowledge go to waste. Grab this FREE guide now through my affiliate link and take the first step towards turning your passion into profit!

📑 BOOKMARK WORTHY

Struggling with low course completion rates? You're not alone. Here are five proven strategies to keep your students engaged and crossing that finish line:

1. Implement a "Choose Your Own Adventure" Format 🗺️

Empower students by giving them control over their learning journey.

  • Offer multiple paths through your course material
  • Allow students to choose the order of modules based on their interests or needs
  • Provide optional deep-dive sections for those who want more detail

Pro Tip: Use a quick survey at the beginning of the course to guide students towards the most relevant path for them.

2. Create a Strong Accountability System 🤝

Help students stay on track with built-in accountability measures.

  • Pair students up as accountability partners
  • Send automated check-in emails or messages at key points in the course
  • Offer small group coaching sessions to discuss progress and challenges

3. Gamify the Learning Experience 🎮

Make learning fun and addictive by adding game-like elements.

  • Award points, badges, or certificates for completing modules or assignments
  • Create a leaderboard to foster friendly competition
  • Unlock bonus content or resources as students progress

4. Provide Bite-Sized, Action-Oriented Content 🍽️

Break your course into manageable chunks that students can easily tackle.

  • Keep video lessons under 10 minutes (I prefer 5-7 minutes)
  • End each lesson with a clear, achievable action step
  • Use a "drip" content release to prevent overwhelm

5. Personalize the Learning Experience 🎨

Use technology and personal touches to make each student feel valued.

  • Send personalized encouragement based on individual progress
  • Offer 1-on-1 office hours or quick coaching calls at key milestones
  • Use adaptive learning technology to adjust content difficulty based on student performance

Remember, the key to increasing completion rates is to keep your students engaged, motivated, and feeling supported throughout their learning journey.

🗣️ Which of these strategies resonates most with you? Or do you have a unique approach that's worked wonders for your course completion rates?

Share your thoughts here on Instagram – let's learn from each other!


Whew! We've covered a lot of ground today, from innovative course formats to strategies for boosting completion rates.

Remember, whether you're just starting out or looking to level up your existing courses, there's always room for growth and improvement in the world of digital education.

Before you go, I'd love to hear from you! Take a moment to answer our quick poll below. Your input will help me tailor my future content to your needs and interests.

Until next time, keep creating, keep innovating, and keep changing lives through education!

Dr. Destini Copp

Business Growth Coach for Digital Product Entrepreneurs

Interested in working with me in my Digital Product Accelerator 1:1 coaching program? I'd love to meet you!

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Creator's MBA Newsletter

Hi, there, I'm Dr. Destini Copp! I'm passionate about helping business owners like you generate consistent revenue from your digital product business without the need to be glued to your desk, constantly live launching, or worrying about social media algorithms.

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