Welcome to Creator's MBA, a weekly newsletter sharing actionable marketing advice to grow an online digital product business with ~12,000 readers every week. Was this sent to you? Subscribe here so you don't miss the next one.

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Hi Reader,

Today, I'm gonna jump right in and cut to the chase.

This week's newsletter is all about turning your expertise into profit, keeping your audience growing, and finding the right people to collaborate with.

No fluff, just actionable stuff that could seriously level up your online business.

Here's what we're unpacking today:

1. Digital Courses That Actually Sell: I've got Amy Porterfield on the podcast, and she's sharing her formula for creating courses that not only resonate with your audience but also bring in serious revenue.
2. The Harsh Reality of Audience Growth: Did you know you're likely losing 20% of your email list every year? I'm diving into what you can do to stop the bleeding and keep your audience growing.
3. Collaboration Made Easy: I'm launching a new app this week that's going to make finding collaboration partners as easy as swiping right on a dating app. As a newsletter subscriber, you're getting first dibs and free lifetime access. You're welcome.
4. Bonus: Your Ticket to Course Creation: If you're ready to jump into the course creation game, I've got a special invitation for you (plus a free bonus from yours truly). But heads up, it's starting Wednesday, so you'll need to act fast.

Ready to dig in?

Let's goooooo! But first, here's a brain teaser to kick things off:

P.S. Don't forget to check for the brain teaser answer at the end!

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🎧 NEW EPISODE

Are you sitting on a wealth of expertise that you're itching to share with the world? Our latest Creator's MBA podcast episode might just be the catalyst you need to transform that knowledge into a thriving digital course business.

In this episode, with Amy Porterfield, we're diving deep into the world of lucrative digital courses. She's sharing her tried-and-true formula for creating courses that not only resonate with your ideal customer, but also have the potential to generate serious revenue.

Here's a taste of what Amy reveals in this episode:

• The three types of courses and how to choose your money-maker
• Simple yet powerful "course math" to reach your income goals
• Strategies for both live and automated launches
• How to stand out in a crowded digital marketplace

So why not turn your commute, workout, or coffee break into a mini masterclass?

Tune in to this episode and take the next step towards turning your expertise into a thriving online course business.

🎙️Listen in here: Website, Apple Podcasts, Spotify, or YouTube.​

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📅 UPCOMING WORKSHOPS & EVENTS

This event starts on Wednesday and I don't want you to miss out!

You're skilled (and constantly improving) in your area of expertise.

But… what else are you good at? 🤩

As a digital course creator myself, I’ve seen dozens – and DOZENS – of my peers create courses teaching what they’re good at.

Whether that’s in their profession ✍️

or a life hack they’ve mastered 📆⏰

or a hobby they want to share with the world. 🏄‍♀️

And if you’ve ever considered making a career out of your expertise or adding a second stream of revenue to your take-home each month…

A digital course could be the ticket. 🎟️

So I’d love to invite you to join me and Amy Porterfield inside her LIVE Bootcamp, Course Confident.

​Click here for deets! (starts this week!)

Inside this Bootcamp, Amy (the one who taught me everything I know about digital courses) will help you lay the foundations of your own profitable digital course.

⭐ From choosing your digital course topic (and feeling SUPER confident that it will sell)....

⭐ To knowing how much content to include (and what to leave out) to help your students get results…

⭐ To knowing exactly what to charge for your course and the revenue you could expect to bring in…

⭐ To how to find the right audience for your course, no matter what your audience size is right now.

This LIVE experience consists of 4 live training days and plenty of flexible implementation days designed to work around your schedule so you can start building out your course without throwing a wrench in what you already have going on.

​Click here to check out the calendar, read the FAQ’s, and save your seat!​

And did I mention I’ll be there inside the community helping to answer your questions and cheer you on along the way?!

A digital course has changed my life.

And it would be an absolute honor if I could play even a small role in helping you accomplish the same.

So… what do ya say?

And to sweeten the deal, I’m giving you my Ultimate Presell Bundle, for FREE (valued at $49) when you join the Course Confident Bootcamp!

It’s packed with done-for-you templates which includes everything you need to presell your course even before you start developing the content!

​Click here to grab your spot in the LIVE Bootcamp and check out what you’re going to learn, PLUS secure FREE access to my ​Ultimate Presell Bundle!​

But hurry! The welcome party takes place on Wednesday at 11am!

💡 QUICK TIP

Why Constant Audience Growth is Non-Negotiable

Let's talk about something absolutely crucial to your success: continuous audience growth.

This isn't just a nice-to-have – it's the lifeblood of your online business, and here's why you should never, ever take your foot off this gas pedal.

First, here's the cold hard truth: you're going to lose about 20% of your email list every single year. Yes, you read that right - about one-fifth of your audience will vanish annually due to changing interests, inbox cleanups, or life circumstances.

I've recently had eye-opening conversations with several big names in our industry, and guess what their biggest regret was from the past year? They didn't focus on audience growth between their launches, and it seriously impacted their success.

Every single month, I try to participate in several audience growth initiatives.

These may include:

1. Participating in a bundle or speaking at a summit
2. Doing a newsletter or freebie swap with someone who has my ideal audience
3. Sponsoring an event
4. Being a guest on someone's podcast

In 2025, I have paid ads on our list of strategies for some of our rock solid funnels.

This is so important that I wanted to give you an easy way to find collab partners to grow your audience and email list.

🎉Introducing the Newsletter Profit Club Collaboration App!

Speaking of moving forward, I'm so excited announce a new tool that's going to supercharge your audience growth efforts. I met with my app developer on Friday and we're launching the Newsletter Profit Club Collaboration App this week!

This game-changing app is designed to help you grow your audience faster and by connecting you with other newsletter creators in your niche. Here's what you can do:

• Showcase your newsletter to potential new subscribers
• Find partners for freebie swaps to attract new readers
• Arrange newsletter cross-promotions to tap into established "perfect for you" audiences

And here's the kicker: As a member of my email list, you get lifetime access to this powerful tool for free.

Stay tuned - I'll send out more information this week on how you can add your newsletter to this powerful collaboration app and secure free lifetime access!

📑 BOOKMARK WORTHY

Use this template to reach out to potential partners for newsletter swaps, freebie exchanges, or other collabs. Make it your own!

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Subject: Let's team up? [Your Newsletter] + [Their Newsletter]

Hey [Partner's Name],

I'm [Your Name], the person behind [Your Newsletter Name]. I've been loving what you're doing with [Their Newsletter Name] – your piece on [specific topic/article] was spot-on!

I had an idea: why don't we join forces and help each other grow? Here are a couple of thoughts:

1. Newsletter Swap: We each write a guest piece. Fresh content for both of us!
2. Freebie Exchange: Share each other's lead magnets. More subscribers all around!

A bit about my newsletter:

• It's all about: [Main topics]
• Reader count: [Your number of subscribers]
• Typical reader: [Quick description of your audience]

I think our audiences would really like each other's content. Want to hop on a quick 15-minute call next week to brainstorm? I'm free [suggest 2-3 time slots].

Looking forward to potentially working together!

Best,

[Your Name]

[Your Newsletter Name]

[Your Website/Social Media]

P.S. Check out [link to your best work] for a taste of what I could bring to your audience!

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Quick Tips:

1. Do your homework on your potential partner.
2. Show you know their work – be specific!
3. Keep it short, friendly, and upbeat.
4. Suggest ideas, but be open to theirs too.
5. Share a bit about your newsletter to show what you bring to the table.
6. Follow up nicely if you don't hear back in a week.

Remember, great collabs are a two-way street. Think about how you can add value to their audience too!

As always, we've covered a lot of ground today! Let's quickly recap:

1. Amy Porterfield dropped some serious knowledge bombs about creating digital courses that sell. If you haven't listened to the podcast yet, what are you waiting for?
2. We tackled the harsh reality of audience churn and gave you strategies to keep that email list growing. Remember, constant growth isn't just nice to have—it's essential.
3. I introduced you to our brand new Newsletter Profit Club Collaboration App. As a subscriber, you've got free lifetime access. Stay tuned!
4. And for those ready to dive into course creation, there's still time to join Amy's Course Confident Bootcamp. But hurry—it kicks off on Wednesday!

Now, about that brain teaser...

The answer is: A newsletter!

Just like our silent storyteller, your newsletter speaks volumes without a voice, travels digitally across the globe, brings valuable information to your audience, and thrives on engagement. Pretty meta, right?

Here's the thing: Your expertise, your audience, and your collaborations are the building blocks of your online business success. Keep nurturing them, keep growing, and don't be afraid to try new things (like creating that course you've been dreaming about).

I'm rooting for you, and I'll be back in your inbox next week with more actionable insights to help you level up your business.

I'd love to hear which part of this newsletter resonated with you the most. Hit reply and let me know!

Until then, keep being awesome!

Destini
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Dr. Destini Copp Business Growth Coach for Digital Product Entrepreneurs

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Interested in working with me in my Digital Product Accelerator 1:1 coaching program? I'd love to meet you! APPLY NOW