Welcome to Creator's MBA, your weekly resource to help you 10X your digital product revenue in 5 minutes or less. Shared with ~12,000 readers every week. Was this sent to you? Subscribe here so you don't miss the next one.

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Hi Reader,

This week, I'm sharing something I've never done before.

A raw, unfiltered coaching session on the podcast with Abby from The Content Experiment.

Despite being a marketing expert herself, she is struggling with the same challenge many of us face: turning expertise into consistent digital product revenue.

Sound familiar? That's exactly why I've packed this week with THREE live workshops designed to help you create more predictable income from your digital products and newsletters.

In this week's bonus episode, I also dive into my "Revenue Reality Check" framework. Because let's be honest, we've all fallen into the trap of being busy without being profitable.

Ready to turn your expertise into reliable monthly revenue?

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🎧 NEW EPISODE

For the first time ever, I'm pulling back the curtain and sharing a real, unfiltered client session on the podcast.

This isn't a polished interview or a carefully edited presentation. It's actual coaching happening in real time.

You'll meet Abby from The Content Experiment, a fractional marketing director who helps coaches and online businesses with their marketing strategy.

Despite her expertise, Abby has been struggling to generate consistent revenue from her own digital products.

What you'll discover in this episode:

• The surprising reason many service providers (even marketing experts!) struggle to sell their digital products
• Why Abby was giving away valuable intellectual property for free instead of monetizing it
• The simple tech stack change that's already creating momentum in her business
• Our specific strategies for growing her email list by 50% over the next six months
• The accountability system that's helping her commit 10 hours weekly to product revenue growth

This is just the beginning of a six-month journey I'll be sharing with you. Each month, we'll check in with Abby to see what's working, what challenges she's facing, and the real results she's achieving.

If you've been wondering what it's really like to work with a coach on transforming your digital product revenue, or if you're a service provider looking to create more sustainable income beyond client work, this episode will feel like it was made just for you.

A special thanks to Abby for sharing her journey with us and don't forget to download Abby's free Ask Your Audience Challenge gift!​

🎙️Listen in here: Website, Apple Podcasts, Spotify, or YouTube.​

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🎧 BONUS EPISODE

Have you ever found yourself excited about a new platform, collaboration opportunity, or marketing strategy only to realize weeks later that it didn't actually bring in any revenue? You're definitely not alone!

In this week's episode of the Creators MBA Podcast, I'm tackling the question that every business owner needs to ask themselves:

Are the activities filling your calendar actually making you money, or are they just keeping you busy?

I'll be honest, I recently caught myself getting swept up in some opportunities that, after closer examination, wouldn't have moved the needle in my business.

In this episode, I share:

• My personal "Revenue Reality Check" framework for evaluating every opportunity that comes your way
• The exact activities that consistently drive revenue in my business (and how to identify yours)
• A practical method for saying "no" to opportunities that don't align with your revenue goals
• How to run small experiments before committing to major initiatives
• The critical questions to ask before diving into any new business activity

If you've ever felt overwhelmed by all the things you "should" be doing in your business, or if you're working hard but not seeing the financial results you want, this episode is for you.

🎙️Listen in here: Website, Apple Podcasts, Spotify, or YouTube​

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📅 LIVE EVENTS HAPPENING THIS WEEK!

NEWSLETTER PROFIT CLUB WORKSHOPS:

WEDNESDAY, 3/26 at 12PM ET - "Cash in Your Inbox" Workshop

Discover the perfect monetization mix for YOUR newsletter, including sponsorship strategies, effective affiliate marketing approaches, and smart ways to offer your own products and services.

THURSDAY, 3/27 at 1PM ET - Q2 Newsletter Planning Workshop

Eliminate the weekly "what should I write about?" stress by creating your strategic content calendar for April-June. Access powerful AI prompts to increase your newsletter revenue.

→ JOIN NEWSLETTER PROFIT CLUB: $19/month or $197/year​

→ PURCHASE CASH IN YOUR INBOX WORKSHOP ONLY: $49​

DIGITAL PRODUCT GROWTH LAB WORKSHOP:

Tuesday, 3/25 at 1PM ET - Customer Success & Social Proof Workshop

Turn happy customers into powerful marketing assets! Learn testimonial collection strategies, case study frameworks, and practical templates you can implement immediately.

→ JOIN DIGITAL PRODUCT GROWTH LAB: $19/month or $197/year​

→ PURCHASE SOCIAL PROOF WORKSHOP ONLY: $49​

All workshop replays will be available to respective members or workshop purchasers.

Can't attend live? No problem - you'll still get full access to the recordings!

💡 QUICK TIP

When it comes to your offer messaging, simpler is almost always better. Your goal is to instantly communicate value in a way that resonates emotionally.

I've been reviewing my own membership messaging lately, and I wanted to share some examples of clear positioning that works:

HobbyScool Craft & Create Club

"Your Creative Escape to Turn Everyday Life Into Happiness"

This works because it focuses on the emotional transformation (escape → happiness) through creativity.

HobbyScool Part-Time Passion Club

"Turn Your Hobby Into a Profitable Side Business—Without Quitting Your Day Job"

This clearly addresses the primary fear (having to quit your job) while promising the desired outcome (profit from hobby).

Newsletter Profit Club

"Make Money Every Time You Hit Publish"

Simple and direct - connects the action business owners already take (newsletter publishing) to the outcome they want (making money).

I'm currently refining the messaging for my Digital Product Growth Lab.

The current version is: "When You Absolutely, Positively Need Consistent Digital Product Revenue"

What I'm trying to capture is the peace of mind that comes from reliable income - no more worrying if you'll make enough to pay bills, fund vacations, or save for retirement.

No more revenue roller coaster from client work, falling ad revenue, or non-existent digital product revenue.

YOUR FEEDBACK MATTERS!

Does this tagline resonate with you? Click below to vote:

📝 UNTIL NEXT TIME...

I'd love to hear your thoughts on my Digital Product Growth Lab tagline - your feedback helps me serve you better.

And if you're struggling with inconsistent income from your digital products or newsletter, now's the perfect time to join one of our memberships or grab a workshop that speaks to your needs.

Remember, you don't have to ride the revenue roller coaster anymore.

There's a path to predictable digital product income that doesn't require endless marketing tasks or social media hustle.

Keep creating, and I'll talk with you next week!

Destini

Coach, Newsletter Profit Club & Digital Product Growth Lab

Host, Creator's MBA Podcast
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Dr. Destini Copp Business Growth Coach for Digital Product Entrepreneurs